A Philippine showbiz royal, she is, without a doubt — Kaila Estrada, daughter of award-winning actress Janice de Belen and character actor John Estrada.

Proof of the acting genes her parents passed on to her is her most noteworthy and watched dramas: Linlang, where she gave life to Sylvia, the wife who fights tooth and nail against Kim Chiu’s Julianna; and currently Incognito, as Max, a femme fatale in its truest sense.

As expected, the actress’ emotional truth and the vulnerability she infuses to these characters are spot-on.

Another endearing aspect of this Miss Estrada, during interviews, is the way she replies to queries — the delivery of her answers always with a sophisticated cadence, a charm offensive, intelligent but not icy, sincere answers that come from a lady who is kind-hearted. No wonder many admire her and it is a no-brainer why her career is not only in bloom, but bullish.

‘Barefaced’

She is kilig (thrilled) — Estrada’s official reaction when she became the first-ever celebrity endorser of Barefaced Skin Care.

The company is a local skincare brand known for its commitment to beauty products that are effective yet affordable, with gentle formulations.

Founded in October 2022 by Arriane Reyes-Recella and Eleanor Casao-Roma, Barefaced has quickly gained recognition for its dedication to creating skincare essentials designed for everyday use — ensuring efficacy without compromise.

“No matter what business you want to do, do it, no what is, and people will support you,” Roma said. “We are far from our actual dreams, but we have already come so far. We try our best to continue to release quality products and address concerns of Filipinos and the international market. We hope you love it as much as we do.”

“We used to only attend events, parties and only see each other for work. Now it’s different because we are hosting our event,” Recella said. “I can’t help but look back how far we have come. I can say, we do not have regrets in giving up our careers, we now have this brand and a few more like Simply You and Daily Dose. It was all worth it. We made a lot of people happy, thank you for being here today.”

The Kapamilya power talent is the face and persona of the two new products: Barefaced Sunkissed Tinted Light Sunscreen and the Melt Away Facial Cleanser.

Perfect choice

During its recent media launch, the Barefaced founders said Kaila is the perfect embodiment of their brand which they enumerated as — elegant, sophisticated and authentic.

“She’s very flexible as well as to what our brand wants to say to the people who are using it. Very simple, straightforward but very powerful,” Barefaced dynamic duo said.

Estrada, obviously tickled pink with being the face of Barefaced said: “You know, I always believed that I am not traditionally beautiful so becoming an endorser of this wonderful product, I am most grateful. I also liked the fact that two that the company has two equally beautiful women, Ms. Arianne and Eleonor, best friends who gambled on their dream, made it for real and a successful at that. That is why I am happy to be part of the Barefaced family. Personally, I am so grateful, and honored to be part of a brand that is youthful and also empowered women. They take good care of their family, and I grew up with a mom like that. Women empowerment has never been this beautiful.”

“I’ve had the pleasure of using their products and iIt keeps my face protected and radiant. It still is natural looking and I love it.  It’s been great so far,” Estrada said.

Another Barefaced user is Dr. Lyien Ho. She said in her talk during the media conference: “Sunscreen should be non-negotiable. Blocking UVA and UVB rays would prevent damage to skin cells and lessen aging. You need to use something that blocks both. The Barefaced variants have SPF 50 and has a broad spectrum to prevent pre mature aging. Applying it every two hours is good, so does your ears, lips, even indoors.”

The dramatic actress concluded: “Barefaced is straightforward and authentic, and deliver amazing results. Cleansing is important, so grateful to be chosen as their first brand ambassador. They have faith in me, people are celebrating with me.”

The products are available in cosmetics area of leading department stores and online on shopping apps.