Why all is well with ALLTV
As proof of the business acumen and savviness of the people in ALLTV, it is now the newest, free-to-air platform for ABS-CBN’s popular shows and news that are currently aired on Channel 2.
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As proof of the business acumen and savviness of the people in ALLTV, it is now the newest, free-to-air platform for ABS-CBN’s popular shows and news that are currently aired on Channel 2.
ADVANCED Media Broadcasting System chairman Manny Villar welcomes ABS-CBN back to its home channel as Kapamilya shows began airing on ALLTV Channel 2.
Photograph courtesy of manny villar/fb
‘TV Patrol’ anchors Noli de Castro, Karen Davila, Bernadette Sembrano and Alvin Elchico.
Photograph courtesy of abS-cbn news
ALLTV has become the home of the Kapamilya programs such as ‘Batang Quiapo,’ ‘Roja’ and ‘What Lies Beneath.’
Photograph courtesy of alltv
KAPAMILYA noontime show ‘It’s Showtime’ and its hosts.
Photograph courtesy of alltv
‘ASAP’ stars Zsa Zsa Padilla, Marielle Montellano and Regine Velasquez-Alcasid.
‘ASAP’ stars Zsa Zsa Padilla, Marielle Montellano and Regine Velasquez-Alcasid.
There is no denying that ALLTV has become an important stakeholder and major player in the Philippines’ media landscape.
Yes, free-TV reign is no longer limited to GMA 7, TV 5, PTV 4, RPN 9 and IBC 13!
Why we cannot argue with the force and power of ALLTV is the reality that it is owned by the Villar family’s Advanced Media Broadcasting System (AMBS). With Manny Villar and his children, we know that they are taking this broadcasting business with the same commitment, dedication, fervor, passion, plus the sipag at tiyaga (hard work and determination) formula that has ensured the immense success of all their business ventures.
As proof of the business acumen and savviness of the people in ALLTV, it is now the newest, free-to-air platform for ABS-CBN’s popular shows and news that are currently aired on Channel 2, thus giving these shows that used to be housed in the Mother Ignacia station back to a wide audience and market, a fact that appeals to advertisers and the television-watching masses.
Starting 2026 right
First, ALLTV has become the home of the Kapamilya programs produced by ABS-CBN. On the second day of this year, it began airing the full Kapamilya Channel block that includes, among others, flagship news and entertainment offerings TV Patrol, Batang Quiapo, Roja, It’s Showtime, ASAP and others, bringing them back to free TV and to the households of millions of Filipinos.
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Though the Kapamilya Channel and its many shows are doing splendidly online, there are still many Filipino audiences who do not have internet connection and mobile phones. Being part of ALLTV means a bigger and wider audience reach for the network. According to research, with its partnership with the Philippine Cable and Telecommunications Association (PCTA), ALLTV has expanded its cable presence to nearly 300 operators that reach far-flung areas.
The nostalgia of it all, this symbolic “homecoming!” The shows that are aired on the free TV Channel 2 bring all the good feels, an “it’s all coming back to us now” kind of celebration, of new moments to be shared with family and loved ones, as we view the contents manufactured and produced by ABS-CBN.
Noteworthy in this enumeration of importance is the economic and industry impact that ALLTV brings that is not only limited to advertisers, but also to the content creation and production teams, artistic and technical staff, cast, traditional and new media who report about the programs, and anyone and everyone who have a connection to the entertainment industry.
Proof of the pudding
Naysayers and skeptics can put their raised eyebrows to rest because ALLTV as a key player in the television industry is not a product of creative writing or creative thinking. As of the beginning of the new month, it has solidified its position as major media player, thanks to its many strategic gambles and shifts and evident performance milestones.
Putting gravitas and muscle to their media player stature is having ABS-CBN as a primary content provider and partner. ALLTV is now the free-to-air home of the Kapamilya Channel after the landmark licensing agreement that began the second day of January.
With the arrival and airing of ABS-CBN content, ALLTV has seen as significant performance boost. Proof of this bullish reality are the ratings digits that Batang Quiapo posted recently. During its 19 January episode, the series garnered 8.8 percent in ratings versus the 7.8 percent of GMA 7’s Sang’gre and the 1.5 percent ratings of TV5’s Totoy Bato. These digits came from Nielsen NUTAM.
ALLTV now broadcasts the most popular television shows, another proof of its media player brawn. Aside from the Coco Martin-led action drama, there is the dynamic duo of Donny Pangilinan and Kyle Echarri in Roja, the number one noontime variety show It’s Showtime and the mass audiences’ newscast of choice, TV Patrol.
And its growing national reach screams “we mean business, we are here to get a bigger chunk of the audience pie,” and this is being done by expanding its digital and analog footprint nationwide. Also, ALLTV entices its growing public with the launch of high-definition (HD) digital broadcasts.
Without a doubt, all is well with ALLTV because it has been able to leverage the Kapamilya brand to capture a large segment of the traditional TV audience, and the sharp ratings decline of TV5’s primetime offerings after losing ABS-CBN content shows that ALLTV’s business gambles are astute and profitable.
