Actress and content creator Ivana Alawi is set to take on a special role in Pinoy Big Brother: Celebrity Collab Edition as the show's first-ever celebrity house guest.

During the premiere episode on 9 March, Ivana made a dramatic entrance into the PBB house, arriving at the confession room blindfolded and fully covered in a gold raincoat that concealed her identity. Once she unveiled herself, Kuya warmly welcomed her and immediately assigned her a unique task.

As the season's first celebrity house guest, Ivana was challenged to convince the housemates that she is one of Kuya's boarders. Without hesitation, Ivana accepted the mission, confidently saying, "Tinatanggap ko po."

Adding excitement to her brief stay, Ivana will also have the privilege of giving gifts to three celebrity housemates. To aid her in completing her task, Kuya gave her the moniker, "Ang Phenomenal Content Queen ng Quezon City."

"Ivana, good luck at maghanda ka na sa pagpasok mo ng aking bahay. Celebrity house guest Ivana," Kuya said.

Aside from Alawi, 15 stars — a mix of talents from ABS-CBN's Star Magic and GMA Network's Sparkle — were also introduced as official housemates during the season's launch.

Pinoy Big Brother: The Big Collab marks a historic collaboration between ABS-CBN and GMA Network in celebration of the show's 20th anniversary this 2025, promising new dynamics and memorable moments inside the iconic PBB house.