Philippine businesses, particularly micro, small and medium enterprises (MSMEs), are being positioned to tap new export markets and participate in major investment projects as the Philippine Chamber of Commerce and Industry (PCCI) expands trade partnerships and prepares firms for emerging industries.

During the chamber’s third general membership meeting today, 5 August in Makati City, PCCI President Perry Ferrer said local companies should look beyond traditional markets and position themselves early as new opportunities emerge from foreign trade deals, economic corridors and global supply chains.

Demand for Phl products abroad

Ferrer also cited the growing demand for Philippine products abroad, including coconut, mangoes and durian. He said Turkey has expressed interest in Philippine desiccated coconut and coconut water, with further discussions expected during an upcoming visit to Istanbul.

“In November, I will be in Istanbul, the Davao group will be joining,” Ferrer said, noting Turkey’s strong demand for coconut-based products.

He also highlighted the opening of Oman as a market for Davao durian, saying the development could provide new opportunities for growers and exporters.

“Two days ago, Oman opened durian. So now we will be, from our durian capital in the south, exporting durian to Oman,” Ferrer said.

Crucial role

Beyond exports, Ferrer said MSMEs will play a crucial role in supporting major investment hubs and infrastructure projects, including the Luzon Economic Corridor, New Clark City developments, semiconductor facilities, artificial intelligence (AI) data centers and renewable energy projects.

“Most of the members will not be signing deals with big multinational companies. Those are reserved for the big players. But for every corridor, every hub, it needs the whole value chain,” Ferrer said.

He said MSMEs can participate as suppliers in construction, logistics, warehousing, manufacturing support, technology services, certification and other business activities needed by large-scale industries.

“We will need hundreds, if not thousands, of local vendors,” he added.

Benchmarking programs

To help businesses compete, PCCI is organizing benchmarking programs in Vietnam, Indonesia and Malaysia to allow local firms to study how neighboring economies support industries and attract investments.

Ferrer urged entrepreneurs to use the chamber’s international network and partnerships to explore new markets and prepare for future growth.

“My message is, there are opportunities. We can talk about the negative things, which we should, but let’s talk about the opportunities,” he said.