Ford Philippines has appointed Pushparaj Muthusamy as director of its Customer Service Division.

Muthusamy, also known as Raj, will be based in Manila and will report to Ford Philippines managing director Pedro Simoes. He replaces Joyce Laxamana, who has been named Parts Supply and Logistics director for Ford ASEAN.

In his new post, Muthusamy will lead Ford’s aftersales operations in the Philippines. His work will cover service retention, dealer relations and customer ownership support.

“Raj’s expertise in data analytics and his customer-centric approach have already delivered significant results for our operations. His leadership will be pivotal as we continue to modernize our service offerings, build long-term loyalty with our customers and enhance the Ford ownership experience with a focus on aftersales,” Simoes said.