Valentine’s Day has always been a celebration of the small, tender gestures that make our relationships feel cherished, like a handwritten note slipped into a bag, a favorite snack bought “just because,” or a thoughtful surprise waiting at the end of a long day. But as 14 February draws near, the rush, the crowds and the pressure to find the “perfect gift” can often dim the joy of giving.

That’s where SM Store’s Personal Shoppers have your back — bringing back the heart in gifting by helping Filipinos celebrate with intention, ease and a little more love. With their guidance, even the most last‑minute shopper can avoid classic Valentine’s mishaps like forgotten gifts, missing deliveries, or choices that feel more rushed than heartfelt. Rooted in the spirit of simply wanting to make someone feel appreciated, here are five ways you can keep Valentine’s Day beautiful, meaningful and disaster‑free.

Ask for gift ideas from someone who knows your loved one well

The most meaningful presents often begin with stories like quiet details shared by a sibling, a best friend, or even your partner’s go‑to sales assistant. A small clue goes a long way. And when you share these hints with your SM Store Personal Shopper, they can help you find thoughtful options that reflect who your loved one truly is, not just what’s left on the shelf.

Find thoughtful alternatives for sold‑out gifts

Some gifts disappear fast this season, but love doesn’t have to rely on limited stock. Personal Shoppers can suggest alternatives that are just as meaningful or perhaps even more so. Whether it’s a similar style, a local brand with a beautiful story, or a premium pick you might have missed, they’ll gently guide you toward a gift your loved one will treasure.

Don’t forget to remove the price tag and hide the receipt

It’s a classic Valentine’s Day slip. But with SM Store’s Personal Shoppers, every gift arrives ready to give, beautifully wrapped at the gift-wrapping counter and thoughtfully prepared at the Counter. You even have the option to elevate your gift further with The Custom Lab’s embroidery, engraving and stamping services that add a warm, personal touch.

Ensure your orders arrive just in time

Nothing spoils a surprise like a gift arriving days too late. With SM Store’s Personal Shopper service, you can enjoy as early as same day delivery using the courier of your choice or choose the comfort of in‑store pickup at your preferred branch and time. Whether you place your order through Viber, call, or video chat, your Personal Shopper will help ensure your gift finds its way home right when you need it.

Skip the lines and the traffic on 13 February

Valentine’s Eve is famously one of the busiest days of the year. The lines grow longer, traffic gets heavier and stress levels tend to spike. But with Personal Shoppers doing the browsing, selecting, checking and coordinating for you, all that’s left is the joy of gifting — not the rush that usually comes with it.

This Valentine’s Day, SM Store’s Personal Shoppers hope to bring a little calm into the chaos, helping choose gifts that speak from the heart. Whether it’s something they’ve been hoping for, something they need, or something that simply says, “I appreciate you,” your Personal Shopper is ready to help you buy it, with no mark up, and get it to you with ease.

Remember, the most memorable gifts are the ones chosen with care, thought and intention. To rediscover the joy of meaningful giving, all you need is someone to help make that possible.