UPLB hunts for next ube export superstar
The Philippines’ global ube boom could depend on what scientists find beneath the soil, as researchers at the University of the Philippines Los Baños (UPLB)…
· 2 MIN READ
Daily TribuneTopic
The Philippines’ global ube boom could depend on what scientists find beneath the soil, as researchers at the University of the Philippines Los Baños (UPLB)…
· 2 MIN READ
The Department of Trade and Industry (DTI) will maintain its aggressive push to expand Philippine exports as it seeks to build on the country’s record export…
· 2 MIN READ
The government is positioning ube as the Philippines’ next major agricultural export, rolling out an industry-led roadmap to boost production, improve quality,…
· 3 MIN READ
The Philippines is creating a roadmap to turn ube into a major agricultural export product, as the government moves to strengthen supply chains, establish…
· 2 MIN READ
If your personality lately is just matcha, you’re definitely not alone.
· 2 MIN READ
The government is turning to one of the Philippines’ most recognizable crops, ube (purple yam), to help narrow the country’s more than $10-billion agricultural…
· 1 MIN READ
SM Supermalls is celebrating one of the country’s most beloved flavors through its “Ube Nation” campaign, bringing together a wide range of purple yam-inspired…
· 2 MIN READ
There is currently a supply shoeetage of purple yam or ube in the country, prompting the government and private stakeholders to find ways to increase the…
· 2 MIN READ
The actor has become closely associated with its laid-back and lifestyle-driven campaigns — a fit that resonates with Gen Z fans who often turn café stops into…
· 1 MIN READ
This growing interest in tea culture is becoming more visible among young people looking for healthier routines without giving up moments of enjoyment.
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Bananas provide rapid hydration and essential electrolytes to combat sweat-induced loss, while the high antioxidant content of ube halaya helps to combat…
· 3 MIN READ
The production of Philippine purple yam or ube is struggling to meet a surging global demand, which drove $3.06M in exports in 2025, despite local shortages…
· 2 MIN READ
The Department of Trade and Industry (DTI) and the Department of Agriculture have tied up with the province of Camarines Sur to launch a comprehensive…
· 1 MIN READ
There are certain ingredients of any cuisine that are a big part of the identity of that cuisine, and ube is that for the Philippines.’
· 3 MIN READ
TACLOBAN CITY — Riding on the increasing global demand for Philippine ube, Northern Samar is positioning itself as a key agricultural contributor for root…
· 1 MIN READ
AH, love! We celebrate this one true, pure and beautiful emotion once again on Valentine’s Day, 14 February. Nothing can beat the feeling of being in love and…
· 5 MIN READ
SM Supermalls takes Matcha Fest nationwide!
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Due to their uniqueness as flavors and ‘Instagrammable’ colors, ube and matcha are both experiencing significant surges in global popularity, driven by social…
· 3 MIN READ