DA eyes global expansion for Philippine ube
The government is positioning ube as the Philippines’ next major agricultural export, rolling out an industry-led roadmap to boost production, improve quality,…
· 3 min read
Daily TribuneTopic
The government is positioning ube as the Philippines’ next major agricultural export, rolling out an industry-led roadmap to boost production, improve quality,…
· 3 min read
The Philippines is creating a roadmap to turn ube into a major agricultural export product, as the government moves to strengthen supply chains, establish…
· 2 min read
If your personality lately is just matcha, you’re definitely not alone.
· 2 min read
The government is turning to one of the Philippines’ most recognizable crops, ube (purple yam), to help narrow the country’s more than $10-billion agricultural…
· 1 min read
SM Supermalls is celebrating one of the country’s most beloved flavors through its “Ube Nation” campaign, bringing together a wide range of purple yam-inspired…
· 2 min read
There is currently a supply shoeetage of purple yam or ube in the country, prompting the government and private stakeholders to find ways to increase the…
· 2 min read
The actor has become closely associated with its laid-back and lifestyle-driven campaigns — a fit that resonates with Gen Z fans who often turn café stops into…
· 1 min read
This growing interest in tea culture is becoming more visible among young people looking for healthier routines without giving up moments of enjoyment.
· 2 min read
Bananas provide rapid hydration and essential electrolytes to combat sweat-induced loss, while the high antioxidant content of ube halaya helps to combat…
· 3 min read
The production of Philippine purple yam or ube is struggling to meet a surging global demand, which drove $3.06M in exports in 2025, despite local shortages…
· 2 min read
The Department of Trade and Industry (DTI) and the Department of Agriculture have tied up with the province of Camarines Sur to launch a comprehensive…
· 1 min read
There are certain ingredients of any cuisine that are a big part of the identity of that cuisine, and ube is that for the Philippines.’
· 3 min read
TACLOBAN CITY — Riding on the increasing global demand for Philippine ube, Northern Samar is positioning itself as a key agricultural contributor for root…
· 1 min read
AH, love! We celebrate this one true, pure and beautiful emotion once again on Valentine’s Day, 14 February. Nothing can beat the feeling of being in love and…
· 5 min read
SM Supermalls takes Matcha Fest nationwide!
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Due to their uniqueness as flavors and ‘Instagrammable’ colors, ube and matcha are both experiencing significant surges in global popularity, driven by social…
· 3 min read
Acres of planted ones are reportedly wiped out by floods, not only among northern growers like Baguio and Benguet, but also among farmers in different parts of…
· 5 min read
While matcha remains a trending flavor for drinks and desserts, the Philippine native crop ube is making its way beyond the local market, with its products now…
· 1 min read