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BUSINESS

SoNA seat warming

RA

Raffy Ayeng·24 July 2026, 2:54 am·1 MIN READ

SoNA seat warming
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  • DTI bullish on Philippine exports
    DTI bullish on Philippine exports
  • MAP urges PBBM: Prioritize economy this SoNA
    MAP urges PBBM: Prioritize economy this SoNA
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  • Nosy Tarsee overheard from the Palace that this year’s State of the Nation Address (S.N.A.) prep has less to do with legislative wishlists and more to do with arithmetic.

    The President’s first quarter Social Weather Stations net satisfaction rating bottomed out at a personal-record “poor” negative-15 before climbing back up to a merely “neutral” negative-7 in June, an eight-point recovery Malacañang would very much like the nation to notice before he steps up to the podium.

    Enter the Unified Package for Livelihoods, Industry, Food, and Transport (UPLIFT), stage right, cash in hand — 7.5 million households, 37.5 million Filipinos, a P2,000 dole timed with surgical precision to land in wallets weeks before SoNA night.

    Then there’s the P85 minimum wage bump for Metro Manila, the biggest single wage increase for NCR workers ever granted, which the labor secretary called “historic” with the enthusiasm of a man who knows exactly which news cycle he’s feeding.

    Malacañang has already told business groups asking for a suspension of the raise to pound sand since this one proceeds, wage-distortion complaints notwithstanding.

    One Palace insider that Nosy Tarsee trusts put it plainly off the record: nobody wants footage of striking jeepney drivers in the same week the President is asking Congress to applaud his economic stewardship. A veteran pollster whom Nosy Tarsee spoke with, described the deeper problem this way: image management works best on people who still believe they have something to lose. It is far less effective on those who feel they have already lost.

    When self-rated poverty affects more than half the population, public sentiment is unlikely to shift simply because a subsidy arrives days before a State of the Nation Address.

    To Nosy Tarsee, the timing is difficult to ignore. Announcements made on the eve of the SoNA may generate headlines and applause, but symbolism fades quickly.

    When the speeches end and everyday bills fall due, what ultimately matters to the public is whether their lives have genuinely improved.

    • Marcos SONA 2026
    • UPLIFT cash assistance
    • Metro Manila wage hike

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