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Riders from different parts of Luzon showed up early and in full gear for the Honda Riders Convention Luzon leg. Some came with their clubs. Others arrived solo. By mid-morning, the venue felt more like a reunion than a corporate event.
Honda Philippines Inc. organized the gathering as a thank-you to its riding community. The company called them its true brand ambassadors. These were real customers who use their bikes daily, rain or shine.
The event also doubled as a celebration of a strong 2025. Honda closed the year with its highest retail sales in company history.
In December alone, it sold 114,772 motorcycles. Total retail sales reached 1,041,237 units, while wholesale figures hit 1,044,510. It was a record year for the brand in the local two-wheel market.
Company president Takeshi Kobayashi addressed the crowd and thanked riders for their continued trust. He credited them for choosing Honda year after year.
Honda used the event to present the refreshed New CLICK 125 to the public. Branded as a Game Changer Upgrade, the scooter arrived with sharper styling and updated features aimed at everyday city use.
Honda also recognized members of its Riders Club. These clubs have long served as the backbone of brand loyalty. Many of the attendees were part of these groups. They travel together, organize outreach rides, and often act as unofficial ambassadors in their communities.
By late afternoon, the mood shifted from structured activities to full-on celebration. Filipino band Sponge Cola took the stage and played to a crowd that sang along between engine revs. It was loud and a little chaotic, in a good way.
The raffle kept everyone on their toes. Two units of Honda’s electric EM1e were up for grabs. When the winners were announced, cheers erupted across the venue.
As the day wrapped up, riders began strapping on helmets and preparing for the trip home. The convention set the tone for Honda’s 2026. The company remains focused on building motorcycles that people can rely on every day.
