Hongqi joins CAMPI
BRIAN Badilla, Sales and Marketing head of EVOxTerra, Atty. Rommel R. Gutierrez, Rashid Delgado and David Zaballero, general manager of EVOxTerra, come together for a commemorative photo to mark Hongqi Philippines’ induction as a CAMPI member.
Hongqi Philippines has joined the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI), adding the Chinese premium marque to the industry group that represents major car brands in the country.
EVOxTerra Inc., the official distributor of Hongqi vehicles in the Philippines, announced the membership as the brand continues to expand its local footprint.
CAMPI is known for its role in industry programs, standards, and advocacy work.
Hongqi said it plans to end the year on a strong note and position itself closer to industry discussions, especially on topics tied to electrification and safety.
“Hongqi Philippines is looking to conclude the year strongly by officially becoming the newest member of CAMPI,” Rashid Delgado, Hongqi Philippines president, said.
RASHID Delgado, president of EVOxTerra and TDG Group Co-CEO, together with Chamber of Automotive Manufacturers of the Philippines Inc. president Atty. Rommel R. Gutierrez, on Hongqi Philippines’ entry into the country’s premier automotive association.
Photograph courtesy of Hongqi
The CAMPI membership comes after Hongqi brought in two fully electric models locally, the E-HS7 and E-H7. The brand said the pair represents its direction in blending refinement and performance with a cleaner powertrain, aimed at buyers who want an electric option without giving up a premium feel.
Hongqi has also been building its public presence in the Philippines. After the recent model introductions, the company named actress and sustainability advocate Alice Dixson as its brand ambassador.
The brand framed the partnership around her support for clean mobility and the image Hongqi wants to project in the market.
Outside the Philippines, Hongqi has been talking up bigger plans. During the 2025 Auto Shanghai show, the brand shared its global direction and spoke about a new “World’s New Luxury” positioning.
It also announced plans to roll out 15 new models over the next three years as part of its broader shift in products and technology.
Hongqi Philippines linked that global roadmap to what local buyers can expect next. The company said the CAMPI membership is one of the early signs of more activity in the country, including more electrified vehicles.
While Hongqi remains a newer name for many Filipino motorists, its decision to join CAMPI signals a clearer intent to stay in the conversation as the local industry leans harder into electrification and long-term growth.