KTM and Husqvarna recently launched their latest motorcycles in the Philippines, introducing exciting upgrades to their lineup. The event, held in Quezon City, showcased the KTM 390 Duke, Husqvarna 401 Svartpilen, and Husqvarna 401 Vitpilen — each featuring fresh designs, new technology and improved performance.

The gathering brought together motorcycle enthusiasts, media members, and key industry players, marking a major milestone for both brands under their new distributor, Lucky MAPI. Since taking over four months ago, Lucky MAPI has focused on strengthening customer support and rebuilding relationships with the riding community. During the launch, Martin Madrid, the company’s chief operating officer, spoke about their efforts to improve aftersales service and make high-quality motorcycles more accessible to Filipino riders.

Madrid shared how KTM motorcycles are designed for riders who crave speed and competition. They have an aggressive, bold character that reflects the brand’s “Ready to Race” philosophy. Meanwhile, Husqvarna motorcycles offer a more refined, sophisticated ride — ideal for those who value both performance and style.

Among the highlights of the event was the unveiling of the KTM 390 Duke. Now powered by a 399cc engine, it delivers sharper handling and features a new TFT display that allows riders to stay connected. The Husqvarna 401 Svartpilen, with its scrambler-style build, is made for both city streets and rugged trails, while the Husqvarna 401 Vitpilen stays true to its café racer DNA with a sleek, minimalistic look and improved power delivery. Each model has been redesigned with Filipino riders in mind, offering premium features while ensuring better accessibility and comfort.

One key change across these new models is a lower seat height, making them easier to handle in everyday riding conditions. Despite this adjustment, the bikes retain their stability and responsiveness. The refinements were made to enhance the riding experience.

Aside from the motorcycles themselves, the event also hinted at what’s ahead for the brand. KTM and Husqvarna will have a stronger presence in major motorcycle events, beginning with the Inside Racing Expo. More community rides and dealership expansions are also in the works, ensuring that riders can engage with the brands beyond just purchasing a bike. Lucky MAPI wants KTM and Husqvarna to be more than just names in the industry — they want them to be part of a lifestyle.

Adding to the excitement, KTM Philippines announced a nationwide social media contest where fans have the chance to win a brand-new motorcycle. Prizes include a KTM 200 Duke, KTM RC 200, and KTM RC 390, with full contest details set to be posted on KTM Philippines’ Facebook page. The initiative aims to bring more riders into the KTM and Husqvarna family and give them the opportunity to experience these bikes firsthand.

While the event focused on the new models, discussions also turned to aftersales service — an area where Lucky MAPI is making significant changes. For years, riders have voiced concerns about the availability of spare parts and quality of service. Madrid assured everyone that improvements are underway. Lucky MAPI is working on making parts more accessible and setting higher service standards across all dealerships. Owners who follow the recommended maintenance schedule at authorized dealers will now enjoy an extended warranty of up to four years, offering greater peace of mind.

For those looking forward to adventure-ready models, KTM confirmed that the KTM 390 Adventure and Adventure R will soon be available in the Philippines. These bikes cater to riders who enjoy long-distance travel and off-road exploration, adding more options for those who prefer adventure-style motorcycles.

The launch event was a moment to reconnect with the riding community. With models designed specifically for Filipino riders, a renewed focus on customer service, and exciting activities lined up, KTM and Husqvarna are set to make an even bigger impact in the local motorcycle scene.

For updates, riders and enthusiasts can follow KTM Philippines and Husqvarna Motorcycle Philippines on Facebook and stay tuned for upcoming events and announcements.