
Jose Marie Borja Viceral, or Vice Ganda, is a force of nature in Philippine entertainment. More than just a comedian, actor, host, singer, and television personality, Vice has become a cultural icon, a symbol of resilience, and an inspiration to millions. His journey, from the comedy bars of Manila to sold-out Araneta concerts and blockbuster films, is a testament to his talent, hard work, and unwavering authenticity.
Vice's comedy is sharp, observational, and often laced with sarcasm, tackling Filipino culture and human sexuality with a boldness that resonates with audiences. He's not afraid to push boundaries, challenge norms, and make people think while they laugh. His stand-up routines are legendary, his timing impeccable, and his connection with the audience palpable. This raw honesty, coupled with his undeniable charisma, has made him a mainstay on ABS-CBN's It's Showtime and the star of some of the highest-grossing Filipino films of all time.
But Vice's success isn't just about punchlines and box office numbers. He's a multi-hyphenate talent who has proven his versatility time and again. From his dramatic turn in And the Breadwinner Is... which garnered critical acclaim and a Special Jury Citation at the Metro Manila Film Festival, to his musical performances and hosting gigs, Vice consistently delivers. He's not just a comedian; he's an entertainer in the truest sense of the word.
“Maraming nagtatanong kung bakit maraming pumipila sa mga pelikula ko lalo na tuwing Pasko. Ito po ang sagot, 'Dahil po ako at ang masa ay may ugnayan. May relasyon. Nagkakaunawaan kami. Nagmamahalan. Iisa ang lenggwahe namin. Iisa ang pulso. Nagkakaintindihan.'"
The host-comedian added, "Kaya't di namin iniiwan ang isa't isa anuman ang mangyari. Yan ang karangalan na patuloy kong tinatanggap mula sa kanila noon pa man hanggang ngayon. Karangalang di lang pang isang gabi. Pangmatagalan."
(I have a special connection with the masses that I can't explain.)
Beyond the glitz and glamour, Vice's story is one of perseverance. He grew up in humble beginnings, facing personal challenges and the loss of his father at a young age. His mother's sacrifice, working abroad to support her family, instilled in him a strong work ethic. Vice's journey wasn't easy, but he persevered, honing his craft in the comedy clubs of Manila, eventually catching the eye of talent scouts like Ogie Diaz.
Vice's influence extends beyond entertainment. He is a vocal advocate for the LGBTQIA+ community, using his platform to promote acceptance, equality, and representation. His openness about his own identity has made him a role model for many, particularly young LGBTQIA+ Filipinos. His recognition at the Bahaghari Awards as a Bahaghari Champion underscores his commitment to using his voice for positive change.
His impact is undeniable. Forbes Asia has recognized him as one of the most influential celebrities in the Asia Pacific region, and Reader's Digest named him one of the most trusted personalities in 2023. He's broken box office records, won numerous awards, and even earned a Guinness World Record. With millions of followers across social media, he's one of the most followed Filipino personalities online.
"Kuwento ng aming mga pamilya. Masa ang nagbibigay sakin ng tagumpay. Sila ang pamilya ko. Kaya sa masa labis labis ang pagmamahal at pasasalamat ko!" Vice ended.
At the 2024 MMFF Gabi ng Parangal, And The Breadwinner Is... won the Gender Sensitivity Award while Vice was recognized with a Special Jury Citation.
Their citation was for being "a performer who broke the ground and went out of the familiar and comfort zone to prove their growth as an artist and tackled issues relevant to contemporary society."
"Tonight, I am seen. With this movie, with this project, I am finally seen. I have been participating at the MMFF for years. This is the first time na meron akong award," Vice said during their acceptance speech.
Recently, Vice Ganda has added another dimension to his public persona by emphasizing the importance of health and wellness. His partnership with Santé International as the face of Santé Barley reflects his commitment to a healthy lifestyle.
He speaks openly about the need for physical, mental, and emotional well-being, recognizing the demands of his career and the importance of self-care. His message resonates with many, particularly in a culture where hard work and resilience are often prioritized over rest and well-being. He emphasizes the importance of mental health, acknowledging the pressures of modern life and the need to prioritize inner peace. He also challenges the mindset of accepting poverty, encouraging people to strive for a better life.
Vice Ganda's story is one of triumph over adversity, a celebration of talent, and a testament to the power of authenticity. He is more than just a beautiful Vice; he is an inspiration, a role model, and a true icon of Philippine entertainment. He has shown that laughter can be a powerful tool for social commentary, that vulnerability can be a source of strength, and that staying true to oneself is the key to lasting success.
His journey continues, and as he embraces new challenges and opportunities, one thing is certain: Vice Ganda will continue to entertain, inspire, and leave an indelible mark on the world.