Hino Motors Philippines (HMP) celebrated its 50-year anniversary by having its chairman Vicente Mills and leading executives narrate their experience and reflections in a media luncheon.

The event marks the beginning of a series of celebrations leading up to the company’s 50th anniversary in 2025.

During the luncheon, Mills along with other HMP officers recounted the company’s humble beginnings in 1975 and its evolution into a key player in the Philippine automotive industry.

They highlighted the milestones and challenges that have shaped HMP’s growth and success over the past five decades.

From its early days of establishing a foothold in the market to becoming a trusted provider of trucks and buses, HMP’s journey has been one of resilience, innovation, and commitment to quality.

HMP is a prime mover in the commercial vehicle sector, known for its reliable and high-performance trucks and buses.

The company’s state-of-the-art manufacturing facility in Laguna and its extensive network of dealerships nationwide ensure that HMP continues to meet the needs of its customers.

Offering a complete range of vehicles for varying business requirements, Hino caters to people movers, heavy haulers and even those that need nimble, light cargo carriers such as the popular Hino 200 Series.

Additionally, with Hino Quality Body, HMP offers high-quality rear body options that cater to various business needs, ensuring that customers receive vehicles tailored to their specific requirements.

The company’s commitment to the Hino Total Support promise underscores its dedication to providing comprehensive after-sales service and support, ensuring that customers experience maximum uptime and productivity.

Looking back to its Love Bus legacy, Hino commits to elevating Philippine mass transportation as it continues to make significant contributions to improving public mobility now with Hino Modern PUV.

These modern PUVs are designed to provide safer, more comfortable, and environmentally friendly transportation options for the commuting public, aligning with the government’s PUV modernization initiative.

HMP is also deeply committed to giving back to the community.

Over the years, HMP has launched numerous initiatives aimed at improving the lives of Filipinos, including educational programs, environmental conservation efforts, and disaster relief operations. Its community outreach programs focus on empowering local communities through skills training, scholarships, and support for small businesses.

The company also actively participates in environmental sustainability projects, such as reforestation and waste management campaigns, to help preserve the country’s natural resources.

As HMP looks to the future, it is excited to continue its legacy of excellence.

The executives expressed their enthusiasm for the upcoming 50th anniversary celebrations and activities planned for 2025 and beyond.

HMP commits to staying true to its Total Support promise, ever learning and ever evolving to provide Filipinos true reliability for their business.

The media luncheon will also serve as a kick-off for their 50th anniversary next year. The celebration will feature a series of events and activities, including customer appreciation programs, community outreach initiatives, and the launch of new products.