MTRCB, Netflix to promote ‘Responsableng Panonood’

The Movie and Television Review and Classification Board has partnered with the Subscription Video-on-Demand giant Netflix to promote Responsableng Panonood (Responsible Viewership) to its Filipino subscribers.

In line with the mutual goal of MTRCB and Netflix to ensure that access to content and viewing experience is
age-appropriate across platforms such as smart TV, web-based, and mobile devices, Netflix will promote the use of in-app Parental Controls, which allow users to place a PIN code and designate a "Kids" account for young viewers.

"This is a culmination of the efforts of the Board and our partners in Netflix who we have been in constant dialogue with," MTRCB chairperson Lala
Sotto-Antonio said.

"Here at the MTRCB, we look after the well-being of Filipino viewers of all ages, which is why safeguards must be in place to prevent young children from being exposed to content that is not appropriate for their age," she added.

With Netflix as its flagship SVOD partner, the MTRCB is optimistic that both local and foreign streaming providers will follow suit. The Board said it is open to collaboration opportunities that will protect the interests of the Filipino viewing public.