
Does ube have what it takes?
Ube is having a global moment as the Filipino purple yam takes over lattes, desserts and café menus, fueled by social media and growing interest in Filipino…
Tip: add a year in your query (e.g. Eala 2022) or use the year filter.
4,892 results for “ube trend”

Ube is having a global moment as the Filipino purple yam takes over lattes, desserts and café menus, fueled by social media and growing interest in Filipino…

The Department of Agriculture is scaling up ube production in Cagayan Valley, with an initial target of 100 hectares in Isabela and plans to expand to 500…


A P35-million partnership between the Department of Agriculture, Verueco Ventures Corp. and farmer groups in Bukidnon aims to produce 1.5 million kilograms of…

A P35-million, five-year partnership aims to help Bukidnon ube farmers produce 1.5 million kilograms annually, secure buyers and supply ube powder for export…

University of Batangas and Immaculada Concepcion College maintained their unbeaten records in the PGFlex Linoleum-UCAL Season 9 Volleyball Championships at the…



Beautiful work. We made it famous. Gave it the reputation. Everybody knows it’s Pinoy. Except, 10 years from now, we’re not selling it.

The DA has indefinitely suspended fresh ube exports as the Philippines seeks to address planting material shortages and strengthen domestic production before…

Ube becomes cultural shorthand that carried 70 years of Philippine-Japan friendship into the everyday life of Tokyo.


Through years of dedication, the family's efforts paid off. All 10 siblings finished college and pursued successful careers in different fields.


The Philippines is developing a national roadmap to scale ube into a major export crop, aiming to improve supply chains, standardize production, and meet…

The Philippines is crafting a national roadmap to turn ube (purple yam) into a major export, strengthening supply chains, setting unified standards, and…

Discover how DA Central Luzon’s 6th ASPIRE expo in Pampanga is driving the “Violet Revolution,” spotlighting ube as the Philippines’ answer to matcha. Learn…

The Philippine government is boosting ube production and exports as part of efforts to reduce the country’s $10-billion agricultural trade deficit, with over…

The Philippines is banking on ube to help close its $10-billion farm trade gap, with the Bureau of Plant Industry distributing over 60,000 planting materials…

SM Supermalls celebrates Filipino food culture through Ube Nation, featuring trending ube-inspired desserts, pastries, drinks and regional delicacies that…