Integrating financial education into the core of its institutional identity aims to catalyze growth and foster long-term prosperity for partners and stakeholders.
CITYSAVINGS Bankers from across the country tirelessly conduct practical wealth management sessions through Project Per@parasyon (Peraparasyon) for public school teachers, uniformed personnel and local government unit workers.
PHOTOGRAPH COURTESY OF CITYSAVINGS BANK
Since 2016, CitySavings Bank (CitySavings), a subsidiary of Aboitiz-led Union Bank of the Philippines, has conducted more than 1,800 Per@parasyon (Peraparasyon) financial education sessions for 138,000 public school teachers, uniformed personnel and local government workers nationwide.
A cornerstone of the bank’s corporate social responsibility (CSR) efforts, Per@parasyon equips diverse communities with the knowledge and tools necessary to manage their finances effectively. By integrating financial education into the core of its institutional identity, CitySavings aims to catalyze growth and foster long-term prosperity for its partners and stakeholders.
Aligned with the United Nations Sustainable Development Goal (SDG) 8, it also remains a key pillar in the CitySavings Bank’s broader effort to strengthen community trust and promote economic resilience nationwide.
Higher literacy in budgeting, saving, investing and debt management helps teachers and other Per@parasyon beneficiaries develop more responsible financial behaviors, like stretching their salaries, for reduced stress, security and peace of mind.
The League of Corporate Foundations recognized the Bank’s steadfast commitment to sustainable community building and its mission to make financial inclusion a reality for more Filipinos so it awarded the company its CSR Medal of Recognition during its 30th anniversary celebration last 30 June.
“This recognition is a milestone we share with our dedicated CitySavings Bankers, whose active support and collaboration are instrumental in our commitment to fostering a more financially inclusive society,” CitySavings assistant vice president and reputation and brand management head, Paula Viegelmann-Ruelan said. “We remain dedicated to our vision of creating measurable, impact-driven results that empower Filipinos through sustainable development.”
