Logistics giant marks 76th year with overseas Filipino initiatives

DUBAI, UAE -- Freight and logistics giant LBC Express concluded its 75th anniversary campaign, launching a regional music video produced across the Middle East as the company transitions into its 76th year of operations.

The commemorative music video, produced by Diverse Events in collaboration with Urban Grid Group, features Philippine pop (P-pop) group 1st.One alongside overseas Filipino workers (OFWs) residing in the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, and Bahrain.

The initiative marks the culmination of the company's yearlong milestone celebration focused on its core market of overseas Filipino communities across the Gulf region.

"Throughout the years, the Filipino community has been at the heart of LBC's journey," said Mark Agalo-os, vice president of LBC Middle East Operations. "As we enter our 76th year, we remain grateful for the opportunity to serve our fellow Filipinos in the Middle East."

Urban Grid Group founder and chief executive officer Sherill Timan noted that partnering with 1st.One as brand ambassadors aimed to connect the long-standing logistics firm with younger demographics within the overseas Filipino workforce.

Following the close of the anniversary campaign, LBC announced it will launch its "Truck ni Kabayan" mobile outreach initiative across the Middle East, bringing cargo services, promotional offers, and community events directly to residential and commercial areas populated by Filipino expatriates.