Financial services firm leverages ASEAN network

Etiqa Philippines is marking seven decades of operations in the country, highlighting its evolution from a pioneer in corporate benefits to a broad-spectrum insurer backed by one of Southeast Asia's major financial groups.

Originally established in 1958 as AsianLife & General Assurance Corp., the firm built its business primarily around Group Life and Group Medical solutions for corporate employers. In 2019, the company rebranded to Etiqa Philippines following its integration into the regional Etiqa and Maybank Group network.

Company financial disclosures showed Etiqa Philippines disbursed more than P3.8 billion in insurance claims in 2025, covering medical treatments, hospitalizations, life insurance payouts, and motor claims.

"Our 70 years are not simply a reflection of how long we have operated. They represent the trust that generations of customers, employees, and businesses have placed in us," said Anthony Lou Bernabe, president and chief executive officer of Etiqa Philippines. "Our responsibility is to continue earning that trust by making protection simpler, more accessible, and more meaningful."

The corporate health insurer currently maintains a nationwide network encompassing more than 1,200 accredited hospitals and clinics alongside over 30,000 affiliated medical practitioners.

To expand its commercial reach, the firm maintains an exclusive partnership with international network Insurope to provide coordinated employee benefits for multinational corporations operating in the region. The company has also expanded into non-life insurance and retail products, leveraging a bancassurance partnership with Maybank Philippines to distribute personal health, life, and travel coverage across its banking network.