Japanese star Watanabe Shota brings quiet magnetism to a new menswear chapter that places heritage at its core and craftsmanship in the spotlight.

For Watanabe, whose style often balances polish with effortlessness, the silhouette of the Italian brand mirrors his own duality: grounded yet contemporary, understated yet impactful.

Watanabe has long commanded arenas with his velvet vocals and polished stage presence. Now, the 32-year-old performer, best known as a member of chart-topping group Snow Man, steps into a different spotlight, embodying a menswear vision steeped in heritage and quiet sophistication.

Watanabe debuted with the group in 2020 and quickly became one of the group’s most recognizable faces, admired for his smooth tone, sharp choreography, and cool, composed demeanor. Beyond music, he has expanded into acting and television appearances, cultivating a reputation for understated charm and meticulous self-presentation. It’s this balance of discipline and ease that makes him a natural fit for a collection rooted in patience, precision, and pride.

In this world, refinement isn’t loud. It’s lived in. And with Watanabe Shota embodying its spirit, the message feels clear: true style isn’t about chasing trends — it’s about honoring craft, embracing simplicity, and carrying both with quiet confidence.