Cagayan de Oro City—The convenor of the defunct Marcos-Sara Duterte Alliance (MASADA) has rallied behind the declaration of Vice President Sara Duterte to run for president in the 2028 election, reactivating the movement, minus President Ferdinand “Bongbong” Marcos.

Benito Ranque told the DAILY TRIBUNE that over 100 political supporters from all over the country will converge in Tagum City for the new Masa-Sara Duterte Alliance (MASADA).

Ranque said the reactivated MASADA is now the Masa-Sara Duterte Alliance. “The main political objective is to unite the Solid North and Solid South for Sara in 2028,” he said.

The MASADA crusade was initially called the Mayor Sara Duterte Alliance, urging then-Davao City Mayor Sara Duterte to run for president in the 2022 election.

It was later changed to the Marcos-Sara Duterte Alliance (MASADA), which launched a campaign to unite the so-called Solid North and Solid South in support of a Marcos-Duterte tandem in the presidential election.

The movement aimed to strengthen political alliances across the country, rallying behind Ferdinand “Bongbong” Marcos Jr. for president and Sara Duterte for vice president.

The campaign to urge Mayor Sara to run wrapped up in Laoag City, Ilocos Norte, in November 2021, marking the final push before the election.

“We have achieved our objective. Mayor Sara has heeded the call of the people to join the 2022 election for the continuity of gains attained by her father, President Duterte,” Ranque said.

The campaign, which began in Davao City in November 2021, expanded across key cities and towns in Luzon, Visayas, and Mindanao. In the Ilocos region, MASADA’s efforts were met with enthusiastic support from Duterte loyalists, who gathered in Laoag City to welcome the team. The group also conducted food ministries in Isabela, Cagayan, and the provinces of Ilocos Sur and Ilocos Norte.

However, despite its early influence, MASADA’s role faded after the 2022 elections. When Bongbong Marcos won the presidency, MASADA was left out of the political equation—a development that has now become part of history.