SM Prime, together with the Bureau of Fire Protection (BFP), honored the 2025 Ten Outstanding Firefighters of the Philippines at SMX Aura, celebrating the unmatched heroism, resilience, innovation, and professionalism of the nation’s fire service.

From a field of nearly 40,000 firefighters, only ten earned the prestigious distinction for exemplary service in fire suppression, emergency response, and community protection initiatives.

SM Prime executives, BFP officials, and government leaders gathered for the ceremony, strengthening a vital public–private partnership for national safety. By highlighting stories of courage and patriotism, the program encourages greater public support for fire safety and preparedness.

The recognition reaffirms the shared mission of building a fire-safe nation and a stronger, more resilient Philippines.