The king is home. Decades after reshaping Philippine action cinema, Senator Robin Padilla reunites with Viva Communications, Inc. in a landmark content partnership that brings the iconic “Bad Boy” back to where his legend began — and launches an explosive third installment of the franchise that defined an era.

In a deal that spans films, streaming, and free TV, Viva and Padilla formalize a renewed alliance built on trust, longevity, and a shared history of blockbuster storytelling. What began in the 1990s — when Padilla rose from rising actor to renegade superstar under Viva’s wing — now comes full circle with a slate designed to introduce his legacy to a new generation.

At the center of the partnership is “Bad Boy 3,” the long-anticipated continuation of the character that cemented Padilla as the quintessential Pinoy anti-hero: raw, streetwise, and relentlessly charismatic. The new chapter promises modern action choreography, heightened stakes, and a powerhouse ensemble that blends seasoned names with fresh talents. It is both a throwback and a reinvention — a reminder that Padilla’s signature grit and swagger never left.

The agreement also includes the release of five Robin Padilla titles across Viva’s platforms, bringing his essential works closer to fans old and new. Among these are “Bonifacio: Ang Unang Pangulo,” “Sa Ngalan ng Ama, Ina at Anak,” “10,000 Hours,” “Turn: My Pledge of Love,” and “Alab ng Lahi” — films that showcase his versatility beyond the action stereotype he helped build.

Despite his responsibilities as a public servant, Padilla remains deeply rooted in the industry that shaped his youth. He credits much of his artistic identity to Viva’s chairman, Vic Del Rosario, whose influence he continues to honor both personally and professionally.

Del Rosario, for his part, describes Padilla not merely as a star but as family — an artist he championed early on for his authenticity and mass appeal. Their reunion signals more than a business move; it marks the reaffirmation of a partnership that transformed Philippine entertainment and helped set the template for generations of action heroes.

With “Bad Boy 3,” Padilla again steps into the ring, proving that age has only sharpened his edge. The stance, the swagger, the unmistakable angas — all intact.

And for fans who grew up watching him redefine what a Pinoy action star could be, the message is clear:

The OG is back. And he is not done yet.