A new chapter in holistic beauty and wellness has begun with the grand launch of NOVA Aesthetics and Wellness Clinic, held on 25 October 2025 at Crowne Plaza Manila Galleria in Ortigas Center, Pasig City.

The event drew an elegant crowd of media representatives, influencers, and beauty enthusiasts, along with a star-studded roster of brand ambassadors led by Johannes Risler (Mister Supranational Philippines 2023), Jasmine Paguio (Miss Universe Philippines Manila 2024), Gwendoline Soriano (Miss Universe Philippines Baguio 2024), Jeff Moses (GMA Sparkle artist), and Wilbert Wei (Mr. Chinatown 2024 finalist).

A Vision Rooted in Medicine and Empowerment

At the forefront of NOVA is Dr. Edzel Magtoto, an Internal Medicine specialist whose unique journey bridges the fields of healthcare, aesthetics, and pageantry. Known both as a respected physician and a pageant vlogger, Dr. Magtoto has carved a niche that blends scientific precision with a deep understanding of self-confidence and presentation.

“As an Internal Medicine specialist, I’ve always cared for patients from within — managing chronic diseases, ensuring proper balance of hormones and nutrition, and keeping the body strong,” Dr. Magtoto shared during his speech. “By integrating aesthetics, I now help patients express that inner health outward, achieving beauty that’s truly holistic.”

Alongside co-founder Zac Hsu, a Taiwanese entrepreneur passionate about wellness innovation, Dr. Magtoto envisions NOVA as a modern sanctuary where medical expertise and aesthetic artistry unite to empower individuals to look and feel their best — from the inside out.

Beyond Aesthetics: A Clinic with Medical Depth

What sets NOVA apart from typical beauty centers is its integration of internal medicine with aesthetic care. The clinic goes beyond skin treatments, offering preventive health services such as vaccinations, diagnostic testing, and in-house laboratory work, ensuring that clients receive comprehensive medical support under one roof.

This unique approach underscores NOVA’s belief that true beauty starts with inner wellness, and that a healthy body naturally radiates outward confidence.

Powered by Innovation: Featuring BTL Aesthetics

The launch event also showcased live demonstrations of BTL Aesthetics’ world-renowned technologies — tools trusted by global medical professionals for non-invasive, evidence-based results:

• EXION – An advanced device designed for skin tightening, collagen stimulation, and texture improvement using AI-guided radiofrequency and microneedling.

• EMBODY – A breakthrough body-sculpting treatment that builds and tones muscles through high-intensity electromagnetic stimulation, all without downtime.

Guests and ambassadors experienced these treatments firsthand, offering an up-close look at how NOVA integrates science-backed innovation with a personalized, results-oriented approach to care.

The New Address for Beauty, Wellness, and Preventive Care

Located on the 7th Floor of AIC Burgundy Tower, Ortigas Center, NOVA Aesthetics and Wellness Clinic embodies tranquility and modern sophistication. With its clean, contemporary interiors and a team of passionate medical professionals, NOVA is set to become Metro Manila’s premier destination for those seeking not just transformation, but total well-being.

By fusing medicine, aesthetics, and wellness, NOVA redefines what it means to be beautiful — proving that true confidence glows brightest when health and beauty are in harmony.