Topic

ube

Latest Daily Tribune news and analysis on ube.

  3. How far can our ube go?

    How far can our ube go?

    Beautiful work. We made it famous. Gave it the reputation. Everybody knows it’s Pinoy. Except, 10 years from now, we’re not selling it.

    3 MIN READ

  4. The Philippines is crafting a national roadmap to turn ube (purple yam) into a major export, strengthening supply chains, setting unified standards, and attracting investments to meet booming global demand from North America, the Middle East, Asia, and Europe.

    DA suspends raw ube exports to boost supply

    The DA has indefinitely suspended fresh ube exports as the Philippines seeks to address planting material shortages and strengthen domestic production before…

    2 MIN READ

  5. Ginza discovers ube beyond dessert, with the Philippine purple yam making an unlikely turn in curry.

    UBE’S GINZA TAKEOVER

    Ube becomes cultural shorthand that carried 70 years of Philippine-Japan friendship into the everyday life of Tokyo.

    1 MIN READ

  6. PURPLE yam native to the Philippines known for its sweet, nutty and vanilla-like flavor.

    Does ube have what it takes?

    Ube is having a global moment as the Filipino purple yam takes over lattes, desserts and café menus, fueled by social media and growing interest in Filipino…

    3 MIN READ

  8. DTI bullish on Philippine exports

    DTI bullish on Philippine exports

    The Department of Trade and Industry is accelerating efforts to expand Philippine exports following a record 2025, highlighting strong growth in agriculture,…

    2 MIN READ

  10. THE growing acceptance of ube in Europe is more than just a food trend — it is a reflection of cultural exchange, innovation and sustainability. For the Philippines, this means enhanced export potential, increased agricultural investments, and the chance to promote Filipino identity on a broader stage.

    Ube industry eyes global export boom

    The Philippines is developing a national roadmap to scale ube into a major export crop, aiming to improve supply chains, standardize production, and meet…

    2 MIN READ

  11. Ube eyed to trim $10-B farm trade gap

    Ube eyed to trim $10-B farm trade gap

    The Philippine government is boosting ube production and exports as part of efforts to reduce the country’s $10-billion agricultural trade deficit, with over…

    1 MIN READ

  15. Ube as signature commodity of ancestral domains

    Ube as signature commodity of ancestral domains

    Discover how Philippine ancestral domains are turning ube (purple yam) into a signature export commodity amid surging global demand, as Indigenous cooperatives…

    2 MIN READ

  16. A DEPARTMENT of Trade and Industry representative checks products made from purple yam or ube during a recent product exposition. From New York coffee shops to Sydney bakeries, ube is taking the world by storm. Exports are booming.

    DTI, DA back push for ube as export ace

    Camarines Sur, in partnership with DTI and the Department of Agriculture, launches a value-chain program to boost ube (purple yam) production and exports,…

    1 MIN READ

  17. Consider the ube

    Consider the ube

    There are certain ingredients of any cuisine that are a big part of the identity of that cuisine, and ube is that for the Philippines.’

    3 MIN READ