G-Dragon’s PEACEMINUSONE expands into beauty with 2027 launch

G-Dragon’s fashion label PEACEMINUSONE is making its next move, this time into the beauty industry.

PEACEMINUSONE announced that it is launching PEACEMINUSONE BEAUTY, a new cosmetics brand developed in partnership with Korean beauty company Goodai Global. The brand is scheduled to officially debut in the first half of 2027.

Goodai Global is known for helping grow K-beauty brands such as Beauty of Joseon and TIRTIR into internationally recognized names. The company will work alongside PEACEMINUSONE on the development of the upcoming beauty line.

While details about the product lineup have yet to be revealed, the collaboration marks PEACEMINUSONE’s expansion beyond fashion and lifestyle into the fast-growing global beauty market.

Founded by BIGBANG leader G-Dragon, PEACEMINUSONE has built a strong following through its streetwear collections and high-profile collaborations with brands including Nike. The label’s signature daisy logo has become synonymous with the artist’s creative identity.

The launch of PEACEMINUSONE BEAUTY comes as Korean beauty brands continue to enjoy strong global demand, with celebrity-backed ventures increasingly finding success alongside established skincare and cosmetics labels.

More information about the brand and its first products is expected ahead of its official launch in 2027.