n 2025, the everymeal campaign generated more than 32 million online impressions, featured stories aligned with 13 of the 17 United Nations Sustainable Development Goals, and gathered over 70 story submissions from team members across.
IMAGE FROM ABOITIZ FOODS
Aboitiz Foods’ communication campaign to make sustainability more visible, relatable and easier to understand across the food value chain has earned it a bronze trophy at the inaugural Content Marketing Awards Asia Pacific 2026 in Malaysia on 9 July.
The Bronze Award for Best Content Campaign for Sustainability was for the everymeal campaign that addressed Aboitiz Foods’ technical, fragmented or largely untold sustainability initiatives.
“The everymeal campaign was created to help more people understand that sustainability is not limited to environmental initiatives,” said Joeben Gamatero II, Aboitiz Foods vice president for agribusiness marketing and brand and reputation management. “It is also reflected in how we improve our processes, support communities, use resources responsibly, and strengthen the food value chain.”
The campaign brought sustainability stories together under one clear narrative anchored on food, using story-led content to show how sustainability takes shape across the value chain — from responsible sourcing and better formulations to safer production, animal care, community partnerships and operational improvements.
This approach has helped make sustainability more visible and easier to understand across the region. In fact, in 2025, everymeal generated more than 32 million online impressions, featured stories aligned with 13 of the 17 United Nations Sustainable Development Goals, and gathered over 70 story submissions from team members across Brunei, China, Indonesia, Malaysia, the Philippines and Vietnam. These contributions came from different parts of the business, including production, supply chain, corporate social responsibility, human resources, and quality assurance.
Aboitiz Foods chief risk officer Annacel Natividad said, “This recognition affirms our commitment to integrating responsible practices across our operations, while reminding us that sustainability is a journey of continuous improvement. Through everymeal, we are able to share our progress, inspire meaningful change, and encourage our team members to take an active part in our sustainability story.”
As Aboitiz Foods continues to advance its sustainability initiatives, everymeal will remain a key platform for sharing the people, partnerships, and practical actions that help sustainably feed Asia’s growth from mill to meal.
