This February, Araneta City is turning up the romance to celebrate the season of love. The “City of Firsts” ensures that love is felt, seen and heard — whether you’re a couple, a soon-to-be lover, or enjoying the season solo.

To mark the month of hearts, Gateway 1 and 2, Ali Mall and Farmers Plaza will bloom with floral installations, arches and garland wraps, transforming the complex into the ultimate romantic destination. These stunning displays will be paired with engaging activities to keep hearts happy and full.

From sweet date ideas to unforgettable shared experiences, Araneta City invites everyone to celebrate love — whether commemorating a milestone or simply savoring the season, the “City of Firsts” promises moments that linger long after February ends.

Cupid and carriages (8 to 14 February)

Finding the perfect bouquet has never been easier — ready-made arrangements, complete with ribbons and dedication cards, will be available across Araneta City, making it convenient for everyone to share their love. And for a touch of magic, Cupids will roam the city on Valentine’s Day itself, spreading love in the air, while couples can take an exclusive horse-drawn carriage ride for a truly unforgettable romantic experience.

Pictures of love (12 to 14 February)

Gateway Mall 2 offers couples delightful experiences like a dynamic 360-camera photobooth, sweet chocolate indulgences and an interactive flower bar where blooms come together in personalized arrangements. Araneta City is also hosting a Valentine’s photo contest where mallgoers can snap photos in displayed floral frames — My First Date, Forever, or My Person — and share them on social media. Participants simply need to tag Araneta City, use the hashtag #MomentsOfBloom and choose the frame that best reflects their journey, with one winner per frame set to receive a special Valentine’s prize.

Flower power (12 to 14 February)

Ali Mall offers intricate pressed flower art, local perfumes and flower-scented candles. Couples can also enjoy a fun flower-arranging activity and let their love blossom.

Romance and harmonies (14 February)

At Farmers Plaza, there is a line-up of P-Pop artists that will serenade couples, filling the air with the melodies and rhythms of Original Pilipino Music (OPM). Sing along, sway to the music and let the tunes set the perfect mood for a day to remember.

Run in full bloom (15 February)

Exercise is a great way to spend quality time while boosting health and well-being, and this event adds a playful twist with a flower headdress contest — participants can show off their most creative designs while enjoying free flower candies to stay energized along the route.

Love that lingers in hotels

Araneta City’s hotels, where thoughtfully curated experiences set the mood for meaningful moments. At Novotel Manila, couples can indulge in themed staycation packages, a Valentine’s buffet at Food Exchange Manila, and a rejuvenating Lover’s Gastronomic Wellness Escape at In Balance Spa. Over at ibis Styles Manila, romance continues with staycation offers, rooftop parties at The Edge Skyview Bar, intimate dinners at Le Bistro, and even a Love in Sync yoga session by the pool. Whether it’s a cozy overnight stay or a night of dining and relaxation, Araneta City hotels offer intimate ways to celebrate love.

Flavors of love

Enjoy a plate or two of Valentine food brands across Araneta City adding extra flavor to the season. Taco Bell spices things up with its Cheesy Lava Match, a bold, shareable treat made for couples, friends and solo self-dates alike, while Pizza Hut brings comfort and nostalgia with its new Spam Mac & Cheese pizza. From comforting bites to crave-worthy indulgences, dining at Araneta City turns every meal into a moment — because love, in all its forms, tastes even better when shared.

Love comes in every [film] genre

For couples who prefer movie dates, Gateway Cineplex 18 sets the scene for heartfelt moments on the big screen. This Valentine’s season, cinema goers can choose from a lineup of romantic and feel-good films including Wuthering Heights, The Loved One, Spring in Prague and GOAT. Gateway Cineplex 18 offers the perfect backdrop for holding hands, sharing popcorn and discovering that love truly comes in every genre.