Exemplifying Communications Excellence: One Meralco takes home 20 accolades at the 61st Anvil Awards
‘Meralco’s commitment to delivering affordable, safe, and reliable electric service has long been deeply rooted in our culture — and we strive to go beyond this mandate. This is why — along with our partners, subsidiaries and affiliates — we ensure that our initiatives do not merely reach our stakeholders, but are truly felt by them.’ — Meralco vice president and head of Corporate Communications Joe R. Zaldarriaga
ONE Meralco shines at the 61st Anvil Awards. Meralco along with One Meralco Foundation, Meralco PowerGen Corporation and Meralco Power Academy bagged five Golds and 15 Silver trophies at the 61st Anvil Awards held at the Solaire Resort North in Quezon City.
PHOTOGRAPHS COURTESY OF ONE MERALCO
Exemplifying purposeful storytelling of impactful initiatives, Manuel V. Pangilinan-led Manila Electric Company (Meralco) has once again set the benchmark for communications excellence as it clinched multiple recognitions and emerged as a finalist for the Company of the Year at the recently concluded 61st Anvil Awards.
MERALCO chairman and chief executive officer Manuel V. Pangilinan launches the company’s Nuclear Energy Strategic Transition program at the two-day Giga Summit 2025 held in Makati City.
Alongside One Meralco Foundation (OMF), Meralco PowerGen Corporation (MGEN) and Meralco Power Academy (MPA), the company took home 20 Anvils in recognition of its exceptional public relations (PR) programs and tools that effectively engaged and served its diverse stakeholders.
Meralco’s campaign on reliable service communications, effective utilization of digital platform, media and information literacy and electrification program merited five Gold Anvils.
“Tulung-tulong para sa mas Ligtas na Kinabukasan: Meralco’s Communications Campaign to Combat Illegal Service Connection” won a gold trophy for its proactive public information drive to address illegal service connection commonly known as “jumpers” and power pilferage. This core public safety program, which is implemented in partnership with law enforcement agencies and local government units, utilizes traditional and digital media to heighten awareness on what Meralco is doing to address illegal acts and promote safety of the communities that the company serves.
MERALCO and PNP conducted a joint clearing operations to address illegal service connections.
“From Fake News to Fact: Strengthening Public Discernment with Manong Joe” also earned a Gold Anvil for the campaign that advances media literacy nationwide through the social media platforms of Manong Joe — Meralco’s spokesperson with an ultimate aim to contribute to a more informed and digitally discerning Filipino public. Guided by data-driven insights and Meralco’s humanized communication approach, the campaign produced targeted and accessible content that addressed widespread misinformation.
“Through the Rain: How Meralco Newsroom Powered PR on Meralco’s Readiness and Response During the July 2025 Habagat Onslaught” snagged another gold award as it showcased Meralco Newsroom transformed social media into the company’s front line of public engagement and crisis storytelling. It also amplified PR reach, cemented trust, and showcased Meralco’s readiness and compassion when communities needed it most.
Franchise extension
Another Gold Anvil was bestowed on “The Next 25: Meralco’s Commitment to Nation-Building, Sustainable Growth, and Power Innovation” which highlighted the company’s proactive campaign to secure its legislative franchise renewal. The campaign strategically positioned Meralco as a nation-building partner essential to energy security and economic growth.
OMF’s “From Sun to Safe Water: Water Access Electrification in South Cotabato” completed the gold haul as it was recognized for energizing the community’s water system and improving the distribution of water to households through solar technology.
