CEBU CITY — Digital entertainment platform BingoPlus marked its third year at the Sinulog Festival as co-presenter, bringing music, games and community support to one of the country’s largest cultural celebrations.

As part of the festivities, the DigiPlus flagship brand mounted “BingoPlus Musikalingawan sa Sinulog 2026,” a two-day event held at Plaza Independencia on January 17 and 18. The show featured live performances, interactive activities and raffle prizes for festivalgoers.

Day 1 performances were headlined by local artist Kurt Fick and the band Oh Caraga, R&B singer Justin Vasquez, and the indie rock and alternative pop-rock band Hey June.

On Day 2, singer-actor Patrick Quiroz and powerhouse vocalist Jona led the lineup, joined by Sheryn Regis and Jed Madela, who performed Filipino favorites and hit songs. Cebuano singer and Tawag ng Tanghalan grand champion Kent Villarba closed the celebration with a high-energy performance.

The event also featured appearances by BingoPlus GMA vertical drama artists Andrea Torres, Michael Sager and Harlene Budol, who interacted with festivalgoers and invited audiences to support their respective drama series. The crowd was further energized by a lively “budots” dance segment.

Festivalgoers also had the chance to win raffle prizes, including BingoPlus merchandise, smart TVs, a gas stove, a laptop and the grand prize of a brand-new motorcycle.

Beyond entertainment, organizers said the event carried a strong community purpose. The DigiPlus Foundation, the corporate social responsibility arm of DigiPlus Interactive Corp., distributed P1.5 million worth of recovery assistance to families and students affected by disasters that hit Cebu City throughout 2025.

Ahead of the concerts, BingoPlus joined the Sinulog Grand Parade with an electropop-themed float, turning Cebu’s streets purple as delegates from the DigiPlus Foundation and partner influencers waved to spectators. Actress Sanya Lopez also performed during the opening of the Sinulog 2026 Grand Finale at the Cebu City Sports Complex, singing her original hit “Hot Maria Clara.”

BingoPlus said its continued participation in Sinulog reflects its commitment to delivering entertainment experiences that go beyond celebration and extend support to communities. The initiative aligns with the brand’s 2026 theme, “Sidlak,” meaning light, symbolizing the resilience of Cebuano communities and their ability to rise stronger after adversity.