nubia Philippines has named actress Sanya Lopez as its newest brand ambassador while continuing its partnership with ONIC Philippines, reinforcing the brand’s push to connect lifestyle and gaming under one platform.

The announcement was made on 20 January 2026 in Manila, marking a new chapter for nubia Philippines as it aligns with figures from both entertainment and esports. The company said the partnership reflects its commitment to confidence, performance, and versatility—values it aims to highlight among Filipino consumers.

Lopez, known for her strong screen presence and wide appeal, was introduced as the brand’s lifestyle ambassador. Nubia said she represents the modern Filipina who balances work, personal passions, and self-expression.

“I’ve always believed that confidence comes from embracing everything that you are — the dreams, the hard work, even the challenges,” Lopez said. “Partnering with nubia is a perfect fit because it celebrates that same energy. Whether I’m on set, traveling, or just enjoying my downtime, I want technology that’s built to match my rhythm and supports me every step of the way.”

Alongside Lopez, nubia reaffirmed its partnership with ONIC Philippines as its esports ambassador. The team is regarded as one of the country’s top competitive gaming squads, known for discipline, consistency, and high-level performance.

“Our partnership with nubia has always been about pushing limits,” ONIC Philippines said. “In esports, every second matters, every move counts, and consistency is everything. nubia understands that mindset. They build devices that are made to perform under pressure, just like how Pinoy gamers do. We are focused, resilient, and always finding a way to level up, whether it’s on the main stage or in everyday grind.”

Nubia said the dual-ambassador approach positions the brand at the intersection of lifestyle and gaming, targeting users who move between daily routines and high-performance demands.

“Whether on set or in-game, our ambassadors reflect what nubia stands for,” said Gavin Lian, country head of nubia Philippines. “They are confident, versatile, and performance-driven. Through Sanya and ONIC, we’re celebrating the many ways Filipinos show up strong in their own lives.”

The partnership will coincide with the launch of the nubia V80 Max on 23 January, followed later this year by a new gaming smartphone series. Nubia said the upcoming releases are designed to deliver durability and performance for both everyday use and competitive gaming.

“I’m excited to grow with nubia and be part of a brand that empowers people to live confidently,” Lopez said. “This is just the beginning.”

ONIC Philippines added: “We’re proud to continue this journey with nubia. Together, we’re ready to raise the bar and inspire more Filipinos to believe in what they can achieve.”