Mang Inasal caps 2025 with record 57 awards

Mang Inasal capped 2025 with a record 57 awards from local and international award-giving bodies, crediting customer support and partnerships for what it described as a milestone year for the brand.

The recognitions span major global and regional platforms, including the International Business Awards, Campaign Asia-Pacific, Marketing Excellence Awards, ASEAN PR Excellence Awards, and the Asia-Pacific Stevie Awards.

On the local front, Mang Inasal received honors from the Public Relations Society of the Philippines’ Anvil Awards and the International Association of Business Communicators’ Philippine Quill Awards. The brand also secured its first Asia-Pacific Tambuli Awards for its “Love the Flavors, Love the Philippines” campaign, developed in partnership with the Department of Tourism.

“We are deeply grateful for the continued support of our customers and various partners who have validated Mang Inasal’s Ihaw-SARAP and Unli-SAYA brand positioning,” said Mike V. Castro, president of Mang Inasal. “These inspire us to keep on coming up with innovative ways to continually satisfy our various stakeholders.”

Among the awards received in 2025 were citations for marketing innovation, influencer campaigns, digital transformation, customer engagement, and brand leadership. Mang Inasal also earned multiple consumer-driven recognitions, including top honors at the Grab Fan Faves and Brand Finance listings for most valuable brands.

Several campaigns were repeatedly cited across award platforms, including “Love the Flavors, Love the Philippines,” “#MangInasalCreamyYESSummer,” and “It’s a Sign,” highlighting the brand’s sustained focus on integrated marketing, digital engagement, and cultural relevance.

Mang Inasal said the recognition reinforces its commitment to innovation while staying rooted in Filipino flavors and experiences that resonate with consumers nationwide.