SM Supermalls Unite Nationwide for Cebu
Christmas launch amplifies hope and compassion, opening gateways for generosity rooted in the heart of the season
SM Supermalls shows solidarity nationwide for Cebu’s recovery: SM Aura, SM Megamall, SM Mall of Asia with the Mall of Asia Globe, SM Seaside Cebu, and SM Lanang light up its facades in a distinct green hue for hope.
Hope shines brightest even in the darkest times As SM Malls across the Philippines light up in green as a symbol of support and hope for Cebu, SM Supermalls President Steven Tan calls to remembrance how even in the hardest of times there will always be help to recover, rebuild and hope.
Photographs courtesy of SM SUPERMALLS
SM Cebu recently wrapped up its Christmas display kick off last 13 November. With the theme, “Unwrapping the Gift of Grace and Hope” the celebration amplified the true heart of the season rooted in giving and compassion. Through its Christmas tree lighting ceremony, SM Supermalls President Steven Tan ignited the campaign “SM Supermalls Unites for Cebu” rallying all SM Malls around the country to support the restoration of the region’s devastated communities.
Unwrapping the Gift of Grace and Hope: A Christmas Musical — SM City Cebu’s special Christmas presentation — features a touching story of kindness and generosity, pointing back to the true meaning of the holiday season and the Spirit of Christmas rooted in compassion and goodwill.
The kick off program featured an original music production created just for the occasion as well as honored local first responders, volunteers, and every day heroes who put their lives on the line for the sake of those affected in Mabolo.
