GCash for Business has launched new payment tools to make digital transactions more accessible and affordable for micro, small and medium enterprises (MSMEs).

On Tuesday, the company said that it has developed GCash PocketPay, which enables business owners to accept card payments directly through their smartphones without additional hardware or complex setup.

GCash said the feature is designed to help entrepreneurs “enter their easy era of doing business” by lowering barriers to cashless payments.

“Digital tools have to work with how MSMEs live and operate, and for many of them, that means operating on lean budgets and fast turnarounds,” said Jong Layug, general manager of B2B at Mynt.

“GCash PocketPay meets them where they are with a solution that’s flexible, reliable, and incredibly easy to use. This is part of our goal to provide simpler and more affordable digital payment solutions that allow them to do more with less.”

Smartphones as point-of-sale machines

Through PocketPay, smartphones function as point-of-sale machines, enabling fast settlements and transaction tracking via the app.

This means that business owners no longer need to manually confirm payments, as customers can simply tap their cards on NFC-enabled phones to complete transactions.

For Miguel Escueta of café and restaurant Frank & Dean, GCash PocketPay has made operations more convenient, particularly in high-traffic locations.

“It has made doing business more convenient, especially at our corporate office locations, since we mainly use GCash for those branches. Having a third option to cash and e-wallet payments has been very helpful, because a lot of customers transact using credit cards, and now we can ease that process with GCash PocketPay,” he said.