The Board of Investments (BoI) has thrown its support behind Hino Motors Philippines Inc. (HMPI), a leading manufacturer of buses and trucks, as the company continues to produce vehicles that benefit Filipinos.

With 50 years of operation in the country, HMPI has been at the forefront of innovation, quality, and commitment — core values that define Hino Motors' total support for the Philippine commercial vehicle industry.

HMPI is known for creating the infamous "Love Bus" that rolled out in the 1970s, delivering 200 units to Metro Manila’s urban commuters.

During its anniversary celebration last month at the company’s main plant in Canlubang, Laguna, BoI Industry Development Services Executive Director Ma. Corazon Halili-Dichosa witnessed the unveiling of its new FG Bus Concept and the rollout of HMPI’s 80,000th production unit, the Hino 300 Series 916 – Aluminum Van.

“The 50-year operation of Hino Motors in the Philippines shows the relentless effort of the government to support the country’s vehicle assembly operations sector. This is in line with the government’s aim to position the Philippines as Southeast Asia’s premier hub for smart and sustainable manufacturing and services,” said Halili-Dichosa.

The unveiling of the new locally developed and built FG Bus Concept continues HMPI’s proud bus-building legacy, renewing their commitment to providing comfortable and reliable mass transport solutions while ensuring quality passenger experience, top safety, and convenience.

The milestone underscores HMPI’s technical and manufacturing capabilities, showcasing their ability to provide one-stop-shop solutions to their customers.

“As we celebrate Hino Motors Philippines’ 50th anniversary, we reflect on our long-standing commitment to delivering reliable, high-quality, and innovative transport solutions that drive the nation forward. In line with this mission, we are proud to showcase the new Hino FG Bus Concept. Designed with comfort, safety, and affordability in mind, the new Hino FG Bus Concept reinforces our dedication to addressing the evolving needs of the Philippine transport sector,” said chairman Vicente Mills Jr.

“As we look ahead, Hino Motors Philippines remains steadfast in our goal of providing solutions that enhance the commuting experience while upholding the quality and durability that Hino is known for,” chairman Mills Jr. added.

HMPI is a BoI-registered local truck and bus manufacturing company and is a participant in the Motor Vehicle Development Program.

The company is primarily engaged in the exclusive assembly and distribution of Hino trucks and buses, the distribution of genuine Hino spare parts, and the manufacturing and distribution of other automotive-related products and services in the country.

Originally incorporated in March 1975 as a joint venture between Filipino investors, Hino Motors Ltd., and Marubeni Corp. of Japan to engage in the assembly and distribution of Hino trucks and buses, the company was initially named Pilipinas Hino Inc. before changing its name to HMPI in 2015.