Chloé opens a new boutique in Greenbelt 4, Makati City. The open-plan boutique spans 98 square meters, in which the leather goods, shoes and accessories collections are housed in a welcoming and immersive environment, starting with Spring 2025 by Chemena Kamali.

The store design encapsulates the DNA of the French Maison, reinterpreting familiar vocabulary to establish a new vision that feels both current and timeless.

Familiar curves echo throughout: shaping the central wall and the seating area, which is inspired by a mid-century conversation lounge. A palette of neutrals and earthy hues is enhanced by tactile and authentic materials, such as limestone, stainless steel, leather and ceramics.

“Chloé is excited to expand our presence at Greenbelt 4. This is our first cross-category boutique in this important market, the Philippines, where we’ll build a customer base and continue the Maison’s dialogue through Chemena Kamali’s creative vision. This extension is part of our multi-key strategy in the growing Southeast Asia markets,” said Laurent Malecaze, president and CEO of Chloé.

Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisian who liberated women from the formal fashion of the era by pioneering luxury ready-to-wear. A true visionary, Gaby Aghion believed that women should dare to be themselves. Today, the Maison is a leading luxury French fashion house, which continues to embrace the founder’s vision of free-spirited femininity and effortlessness under the creative direction of Chemena Kamali.