Daily TribuneThe Year of Snake is just approaching, and the serpent is a deep-rooted motif of Gucci. The 2025 Lunar New Year selection is adorable, which combines the elegant shape of serpent with agility. The story of reunion in the campaign which I am featured in another time conversation evokes warm and memorable festive wishes.
Embroidered GG canvas baseball hat.
Printed cotton ripstop shirt.
GG Embossed Leather Short, GG Marmont Embossed Thin Belt |and Embroidered GG Canvas Pouch.
Gucci blonde mini shoulder bag.
Embroidered wool boucle jacket with wool boucle shorts.
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Embroidered GG Canvas Shirt and Pants with small embroidered snake crossbody bag.
Gucci signoria slingback pump.
Printed super mini bag with double G.
Dionysus super mini bag.
Wool cashmere sweater with intarsia.
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Gucci Cotton Poplin Shirt, Silk Tie with Double G Detail, GG Marmont Belt, Gucci Wool Blend Twill Pant and Embroidered Zip-Up Jacket
The House of Gucci celebrates the Lunar New Year with a new campaign featuring global brand ambassadors Ni Ni and Xiao Zhan in an homage to family, tradition, and the symbolic renewal of the Year of the Snake. Representing transformation, renewal, and timeless allure, the snake is seamlessly woven into the selection as a core motif, merging archival house codes with modern creativity.
To mark the occasion, the iconic luxury brand unveils a curated selection of pieces inspired by the elegance of the serpent, a motif deeply rooted in the house’s heritage. The snake’s fluid movements are elegantly incorporated across the selection, appearing in two bold color combinations: Gucci Rosso Ancora with pink and Gucci Rosso Ancora with blue. These sophisticated palettes enhance the designs while celebrating the festive spirit. The serpent glides through the intricate threads of silk Flora scarves, harmoniously complementing the archival pattern, nestled within the blooming scenes. The serpent’s entrancing curves also intertwine with the distinctive GG Monogram on accessories and ready to wear ensembles, further enriching the selection’s elegance and adding an air of mystique and wonder to the signature House emblems.
Highlights from the selection include the Horsebit 1953 loafers and the Signoria slingback pumps, reimagined in Gucci Rosso Ancora patent leather with a snake-detailed insole and the Gucci Re-Web sneakers, crafted in beige and ebony Original GG canvas with snake details. Adding to the allure is the Gucci Blondie bag, presented in Gucci Rosso Ancora red patent leather and adorned with an enamel round Interlocking G detail.
Ni Ni shared, “The Year of Snake is just approaching, and the serpent is a deep-rooted motif of Gucci. The 2025 Lunar New Year selection is adorable, which combines the elegant shape of serpent with agility. The story of reunion in the campaign which I am featured in another time conversation evokes warm and memorable festive wishes.”
Xiao Zhan echoed this sentiment: “Gucci 2025 Lunar New Year selection incorporates exquisite craftsmanship and creative details. In its unique aesthetics, it shows festive spirits in a modern way. As global brand ambassador of the House, I am pleased to participate in the Lunar New Year campaign as it brings everyone the joy of reunion at the special moment.”
