In celebration of the centenary year of the House in 2025, Fendi reactivates an artistic involvement of Japanese character artist Tarout in tandem with the Men’s Spring/Summer 2025 collection. 

The House first commissioned Tarout’s playful narrative illustrations in 2012 for the 15th anniversary of the Baguette bag designed by Silvia Venturini Fendi, artistic director of Accessories and Menswear, with a hand-painted canvas Artist Baguette bag featuring Tarout’s cartoon depiction of Silvia Venturini Fendi herself, accompanied by an illustrated story called Silvia & Baguette. 

Today, he illustrates four generations of the Fendi family in his whimsical style, featuring playful scenes from the Palazzo FENDI in Rome mapping Silvia Venturini Fendi’s journey alongside her grandparents and Maison’s founders Adele and Edoardo Fendi, her daughter and artistic director of Jewellery Delfina Delettrez Fendi with her children, all surrounded by Fendi charms, from fruits to toast and onigiri, and the iconic Peekaboo and Baguette bags.

The animation involves ready-to-wear, leathergoods and accessories. From the illustrated Baguette and Peekaboo bag styles to decorated canvas accessories, printed silk shirts, bucket hats and bag charms, the Silvia and The Baguette project celebrates the perennial sense of fun and artistic expression embedded within the DNA of the House.

The collection will be available in Fendi boutiques worldwide and on fendi.com starting in March, with the unique Peekaboo X-Lite Small as an exclusive for Japan.