E-commerce platform Lazada is leveraging Artificial Intelligence (AI) to enhance its services further in the Philippines.

Lazada's new GenAl-powered shopper, Lazzie, brought users a more personalized, engaging, and dynamic shopping experience. Lazzie, an integrated and interactive chatbot, harnessed product reviews, product key selling points, and tailored product recommendations to optimize the research process and support purchasing decisions with facts and data.

"We started the year with a commitment to deliver the best price and best experience, and we are proud of the ways we've been able to improve and bring more value to our buyers, sellers, and the broader ecosystem. With the promising growth of e-commerce in our market, we are staying focused on helping more Filipinos live convenient, tech-enabled lives," said Carlos Barrera, chief executive officer of Lazada Philippines.

The Lazada app further improved its Al tools with image-based search, skin analyzer and virtual try-ons.

LazMall connects millions of buyers with over 32,000 leading international and local brands. This year marked new flagship store openings including Aesop, BYLZ, Linsy and Security Bank. 

LazMart, the platform's online grocery, meanwhile made shopping for the household and other necessities even more accessible, carrying over a thousand brands for millions of customers each day.

To enhance customer experience, Lazada launched an improved version of its return and refund policies with 30-day free returns including expanded categories for products eligible under Change of Mind reasons. 

In the Philippines, Lazada continues to expand its footprint nationwide, investing in deeper operations across Visayas and Mindanao.