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Better homes, better world

Peter Tiope, president of Global Strategic  Partners Distribution Inc.; Janice de Belen and Patrick Tiope.
Peter Tiope, president of Global Strategic Partners Distribution Inc.; Janice de Belen and Patrick Tiope.PHOTOGRAPHS COURTESY OF ARM&HAMMER
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When it comes to baking soda, few names are trusted.

Arm & Hammer has been a staple in kitchens, cleaning cabinets and beyond for decades, demonstrating the versatility and value of a simple, natural product. From food preparation to household cleaning, the brand has empowered households worldwide, making daily tasks simpler, healthier and more effective.

Jenni Epperson (left) and Patty Laurel-Filart.
Jenni Epperson (left) and Patty Laurel-Filart.

For Jenni Epperson, baking soda has become an all-around powerhouse.

“Did you know baking soda has 101 uses?” she asks, sharing some of her top applications. Baking soda is her trusted go-to for kitchen cleanliness, whether it’s scrubbing countertops or making her pots and pans shine. She also uses it to freshen up laundry, adding a hint of freshness that keeps clothes smelling great. Beyond cleaning, baking soda even has a place in her bathroom, where she loves its gentle whitening properties in toothpaste. ARM & HAMMER baking soda is my ultimate natural cleaner and deodorizer,” she says.

Janice de Belen and her family used Arm & Hammer mainly for cooking. Now, she praises its range of uses beyond the kitchen, from baking to cleaning. Whether she’s baking, cleaning, or simply maintaining a fresh-smelling home, De Belen’s long-standing trust in the brand showcases its reliability over time.

“Arm & Hammer has been there for many years. It’s practical, trusted, and it works,” she said.

Patty Laurel-Filart, a dedicated mom, appreciates the brand for providing safe, reliable options for both cleaning and cooking.

She notes, “The brand has been a go-to for families seeking reliable solutions for everyday needs.”

Stephanie Zubiri, another devoted user, calls baking soda an “old wives’ secret” for maintaining a pristine home. Arm & Hammer’s deodorizing abilities make it a staple in her home, ensuring that even the hardest-working spaces stay fresh and welcoming.

Roxy Delevin highlights baking soda for both household and personal care. She praises it for shining her silverware and whitening her shoes (a simple paste of baking soda, hydrogen peroxide, and sunlight does the trick). Additionally, she uses it to deodorize her kitty litter.

Chef Kalel Chan, the proud dog dad of Zeus, has discovered a simple way to keep his pup smelling fresh without a full bath. He sprinkles a bit of Arm & Hammer onto his dog’s dry fur, brushes it through, and is left with a fresh-smelling, clean coat.

The power of Arm & Hammer lies in its natural, gentle abrasiveness and ability to neutralize odors. It’s a cleaning essential that respects the environment and the health of everyone in the home.

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