California-rooted lifestyle audio brand Elassion Audio has officially entered the Philippine market, offering a range of speakers and portable audio products aimed at Filipino consumers.

The company said its expansion seeks to provide accessible audio products that combine sound quality, modern design and everyday functionality for music lovers, students, professionals, gamers and travelers.

Elassion Audio’s initial product lineup in the country includes party speakers, portable speakers and other on-the-go audio solutions designed for indoor and outdoor use.

Garfield Tseng, country director of YFC-BonEagle International Inc., said the Philippines presents a strong market for the brand because of Filipinos’ affinity for music.

“The Philippines is a vibrant market where music is deeply woven into everyday life and personal expression. We are excited to introduce Elassion Audio to Filipino consumers and share our philosophy of ‘Move with Every Groove.’ Our goal is to create products that combine powerful sound, thoughtful design, and everyday versatility, allowing people to enjoy music wherever life takes them while creating meaningful connections through sound,” Tseng said.

The Philippine rollout is supported by YFC-BonEagle International Inc., the parent company and official distributor of Elassion Audio products in the Philippines and Southeast Asia.

According to the company, Elassion Audio products are now available through major retail outlets, including SM Gadgets at SM Department Stores, SM Appliance Center, 1st Megasaver, K Servico, EMCOR, Asian Home and Willy & Sons, as well as leading e-commerce platforms.

Chief operating officer Angel Bautista said the company plans to further expand its retail presence nationwide.

“We are proud to introduce Elassion Audio to the Philippine market through our expanding network of retail and online partners. Elassion Audio products are now available through major retail stores, including SM Gadgets (SM Department Store), SM Appliance Center, 1st Megasaver, K Servico, EMCOR, Asian Home and Willy & Sons, as well as leading e-commerce platforms. With aggressive expansion plans underway, we aim to make Elassion Audio available in even more key cities and provinces nationwide by the end of the year, bringing our products closer to more Filipino consumers,” Bautista said.

The company said it aims to strengthen its presence in the country by expanding its distribution network and offering audio products that cater to a wide range of consumer lifestyles.