SM Hotels and Conventions Corporation (SMHCC) has appointed Janytte Siega as general manager of SMX Convention Center Seaside Cebu, the country’s upcoming convention and exhibition facility located within the SM Seaside Cebu complex and scheduled to open in November 2026.

Siega is a hospitality veteran with more than 20 years of experience in the hotel, banquet and MICE sectors. She brings extensive expertise in operations leadership, guest experience management and large-scale convention operations. 

Before her new role, she served as director of Banquets and Event Services and officer-in-charge for Operations at SMX Convention Center Manila, where she contributed to managing high-volume event execution and enhancing service standards at one of the Philippines’ leading MICE venues.

Siega shared, “I am honored to take on this new role and be part of bringing SMX Convention Center Seaside Cebu to life. Cebu continues to be a vital hub for tourism, business functions and international gatherings, and I look forward to working alongside our team and partners in establishing the venue as a premier destination for meetings, conventions, exhibitions and large-scale activations in the Philippines and the Asia-Pacific region.”

“With Janytte’s appointment, SM Hotels and Conventions Corporation further reinforces its commitment to expanding world-class MICE destinations across the country and supporting the continued growth of Cebu and the Philippines as leading hubs for business events and tourism in the region,” said SMHCC executive vice president Peggy Angeles.