Siega named Cebu SMX GM

SET to open in November 2026, SMX Convention Center Seaside Cebu will rise within the SM Seaside Cebu complex, offering more than 21,000 square meters of convention and exhibition space in one of the country's fastest-growing business and tourism hubs.
PHOTOGRAPHS courtesy of SM
SM Hotels and Conventions Corporation (SMHCC) has appointed Janytte Siega as general manager of the upcoming SMX Convention Center Seaside Cebu, the company announced.

SMX Convention Center Seaside Cebu will feature expansive event halls, modern pre-function areas and flexible meeting rooms designed to host meetings, conventions, exhibitions, conferences and special events.
PHOTOGRAPHS courtesy of SM
The convention and exhibition venue, located within the SM Seaside Cebu complex, is scheduled to open in November 2026 and is being positioned as the country’s largest upcoming convention center.
Siega brings more than two decades of experience in the hospitality, banquet and meetings, incentives, conferences and exhibitions (MICE) sectors. Before her appointment, she served as director of banquets and event services and officer-in-charge for operations at SMX Convention Center Manila, where she oversaw high-volume operational activities and service delivery.

JANYTTE Siega assumes the role of general manager of SMX Convention Center Seaside Cebu, bringing over two decades of hospitality and events leadership experience in local and international markets.
PHOTOGRAPHS courtesy of SM
