Suzuki opens new full-service dealership in Bataan

Suzuki Philippines Incorporated has opened a new full-service dealership in Bataan as it continues to expand its presence in Central Luzon and improve customer access to sales and aftersales services in the province.

The new dealership, Suzuki Auto Bataan, was launched in partnership with Greensun Automotive Enterprises Inc. under the Laus Group of Companies. The facility is located along Bataan Provincial Highway in Barangay Culis, Hermosa.

The opening was attended by local government officials, including Jose Enrique S. Garcia III, governor of Bataan, and Anne Inton, mayor of the Municipality of Hermosa, highlighting the dealership’s role in supporting local economic activity and mobility development.

Suzuki Auto Bataan operates as a 3S dealership, offering vehicle sales, service, and spare parts. It features a modern showroom that can display up to five vehicles and is equipped with seven service bays to accommodate customers from Bataan and nearby areas.

During the opening program, Suzuki Philippines Director and General Manager Norihide Takei underscored the importance of strong dealer partnerships to the brand’s growth.

“This dealership is a clear reflection of our brand promise, ‘By Your Side’, made possible through strong partnerships and the trust of our customers.”

Ms. Lisset Laus-Velasco, chairman and CEO of Laus Group of Companies, said the new dealership is expected to improve convenience and accessibility for motorists in the province.

“This dealership brings greater convenience and accessibility to the people of Bataan and nearby towns. With Suzuki's compact, fuel-efficient, and latest hybrid models, supported by our dedicated Laus Blue team, we are here to deliver an exceptional customer experience, while creating meaningful connections and opportunities for the local community. We remain committed to providing the best care for our customers in Bataan and beyond.”

Suzuki Philippines After Sales and Marine Division General Manager Yukio Sato said the opening also strengthens aftersales support for customers in the area.

“The opening of Suzuki Auto Bataan is an important milestone, not only for sales, but more importantly for service and after-sales support for Suzuki customers in this area. At Suzuki, we believe that customer satisfaction is built through reliable service, genuine parts and accessories, and a strong commitment to caring for customers throughout their ownership journey. This dealership is well-positioned to deliver the quality service experience that Suzuki owners expect and deserve.”

With the dealership now fully operational, customers can explore Suzuki’s latest vehicle lineup, avail of test drives, and access aftersales services. Suzuki Philippines said the opening forms part of its long-term growth strategy to expand its nationwide dealer network and strengthen its presence in key provincial markets.

If you want, I can tighten this further for front-page length, localize it more for Bataan readership, or add a business angle focusing on jobs, investment, or dealer expansion numbers.