During the JC Beyond Kickoff held at the Metrotent in Pasig, the event marked not only an occasion for awards and inspiring stories but also a major milestone for the community, as JC officially named its first global ambassador.

The honor was given to Park Jihoon, former member of the K-pop group Wanna One and star of the hit Netflix series Weak Hero.

To mark his appointment, JC announced plans to hold a special fan meet in March, offering supporters an opportunity to connect with the brand’s new global ambassador in person.

JC, a lifestyle and entertainment brand, is known for promoting creativity, youth culture, and community engagement.

The brand has previously collaborated with ambassadors such as volleyball star Eya Laure and actor Dingdong Dantes, reflecting its efforts to bridge local talent with international influence and inspire fans worldwide.

The appointment signals a new chapter for JC as it expands its presence beyond the Philippines and strengthens its connection with a growing global fan base.