Chevrolet Philippines, under Hariphil Asia Resources Inc. (HARI), made its presence felt at the Clark International Festival of Speed (CIFOS). The brand showcased its mix of American heritage, modern design, and family-oriented performance through its display and activities during the three-day motoring event.
The Chevrolet booth became one of the main attractions, featuring models like the All-New Chevrolet Groove and the Chevrolet Captiva. The Groove, a compact SUV, drew attention for its city-ready practicality, while the Captiva highlighted its flexibility as a seven-seater fit for families with active lifestyles. Visitors got to see how Chevrolet balances power with comfort, merging its racing DNA with everyday usability.
Festival-goers also enjoyed a display from the Corvette Club of the Philippines, which brought several units of the iconic Chevrolet Corvette. The presence of these high-performance cars connected Chevrolet’s racing tradition with its current lineup, giving fans a full picture of how the brand’s engineering roots translate into modern vehicles.
“The heart of Chevrolet is pure excitement, forged on the racetrack and carried into every car we build,” Ma. Fe Perez-Agudo, HARI vice chair, president, and CEO, said. She added that CIFOS was the perfect stage to express the brand’s blend of heritage and innovation, emphasizing that driving a Chevrolet is about joy, connection, and pride.
Throughout the festival, visitors participated in various on-track activities, car meets, and interactive exhibits. The event created a space where car enthusiasts, families, and casual visitors could come together to share their love for cars and the thrill of driving.
Chevrolet’s participation in CIFOS reflected its “Together We Drive” campaign, which aims to inspire Filipinos to explore new journeys with confidence and passion. The brand continues to promote a spirit of adventure, on the race track or during everyday drives.
