Breakout vocalist, songwriter and performer MAX is in the midst of a phenomenal year, after selling out his headlining tour in the United States off the back of his 2024 album, “Love in Stereo.”

Following a streak of genre-defying releases and viral moments, pop visionary MAX returns with a highly anticipated new single, “Love Insane (featuring JAY of Enhypen).”

MAX’s latest release via Hundred Days Records, is his first release since his latest album. The collaboration marks another major moment of global crossover between Western pop and K-pop, bringing together two powerhouse artists known for their magnetic stage presence and boundary-pushing sound.

The song is a high-energy, emotionally charged anthem that blends MAX’s signature soulful vocals with Jay’s smooth delivery and undeniable star power. It is a bold evolution in MAX’s sonic journey, combining punchy basslines and a hypnotic melody that lingers far past the first listen.

MAX continues his upward momentum following a sold-out global headlining run across North America, Asia and Europe from electrifying festival stages like Lollapalooza and iHeartRadio Music Festival; to intimate theaters packed with superfans. MAX has cemented his reputation as a captivating live performer with international tour stops in Tokyo, Seoul, and London, deepening his connection with a global audience.

“Love Insane” arrives on the heels of MAX’s 2024 album, featuring the singles “Stupid In Love (feat. Huh Yunjin of Le Sserafim),” “Butterflies” and “It’s You,” all of which have gone platinum or gold and collectively sit at over 500 million streams and climbing

Furthermore, Jay’s appearance on “Love Insane” signals his first major international feature, and underscores his rapidly growing influence beyond the K-pop world. As a core member of Enhypen — one of the most globally successful K-pop groups — Jay brings a devoted fanbase and a distinctive voice that complements MAX’s expressive style.

The collaboration also reflects MAX’s ongoing love affair with the K-pop world, having previously collaborated with artists like Suga of BTS on “Blueberry Eyes” and Yunjin.

With “Love Insane,” he continues to push into new creative territory while embracing the power of global pop culture.

The “Love Insane” music video is set to premiere alongside the single on 18 July, with surreal visuals and unforgettable performances from both artists.

“Love Insane” will be available on all major streaming platforms.