Priceless time

They say the best gifts are timeless — and what better way to honor Dad this Father’s Day than with a timepiece that reflects the strength, elegance and precision he brings to your life.

Just in time for the occasion, Swiss watchmaker Claude Bernard officially enters the Philippine market, offering a fresh collection of heirloom-worthy watches rooted in the rich tradition of Swiss horology.

Founded in 1973 in Les Genevez, Switzerland, Claude Bernard takes pride in its meticulous craftsmanship, using premium materials like sapphire crystal, stainless steel cases and hand-assembled Swiss-made movements. Each piece is a quiet testament to decades of expertise — just like Dad’s steady guidance over the years.

“As we enter the Philippine market, we’re excited to share the soul of our Swiss atelier with a new generation,” says Christian Hotz, Marketing and Sales Director and Board Member of Claude Bernard and Edox. “With Lucerne as our trusted partner, Claude Bernard is now within reach of Filipino collectors seeking both craftsmanship and authenticity.”

From the timeless silhouettes of the Classic series to the sleek simplicity of the Slim Line, and from the bold sportiness of the Aquarider to the vintage-inspired Proud Heritage line, there’s a Claude Bernard for every kind of father. The Dress Code collection also offers elegant designs for the women who’ve played just as timeless a role in our lives.

Now available at select Chronos, Wristpod and Swiss Gear boutiques across the country, Claude Bernard timepieces mark a new chapter in accessible luxury for the Philippine market. Whether he’s a long-time watch enthusiast or just starting a collection, this is the kind of gift that reminds Dad every day: time with him is truly priceless.