JINS Philippines launches Beauty Lens, blending eyewear with everyday makeup

JINS Philippines has introduced Beauty Lens, a new beauty-inspired eyewear option designed to subtly enhance facial warmth while complementing everyday makeup looks.

The new lens line is positioned for daily use, particularly for work, school, and social settings, addressing common concerns such as looking tired or washed out. Using carefully placed gradient tones, Beauty Lens creates a soft blush-like effect that adds warmth and dimension while maintaining clear vision.

Beauty Lens is available in three shades—Pink (Soft Rose), Peach Pink (Warm Apricot), and Orange Red (Terracotta)—allowing wearers to choose tones that best match their skin tone and lifestyle preferences. The lenses also block over 99 percent of UV rays, combining aesthetic appeal with daily eye protection.

“Beauty Lens was developed for customers who want eyewear that feels effortless, wearable, and aligned with their everyday beauty routine,” said Mark Charles Salecina, Head of Marketing, JINS Philippines. “It offers a simple solution for those who want to look refreshed and put together, even with minimal makeup.”

The product aligns with JINS’ global “Magnify Life” philosophy, which focuses on integrating function, comfort, and lifestyle relevance into eyewear design.

“Our goal is to create eyewear that fits naturally into our customers’ daily lives,” shared Eiko Miyaji, Sales Director, JINS Philippines. “Beauty Lens is designed to support confidence and self-expression in a subtle, approachable way.”

Launch at SM Aura

JINS officially introduced Beauty Lens during a launch event at its SM Aura store, where the brand partnered with more than 20 female influencers from the beauty, fashion, and lifestyle sectors. Attendees were able to experience the lenses in-store and explore how eyewear can complement modern beauty routines.

The event underscored the brand’s continued focus on community engagement and experience-led product launches tailored to today’s consumers.

Availability

Beauty Lens is now available at all JINS stores nationwide, with orders ready for pickup within seven to 10 days.