The Mister International Organization has officially named Josh Yugen, a well-known media entrepreneur, global publicist, and the creative force behind Xpedition Magazine and House of Yugen, as its Vice President for Global Partnerships and a member of its official board.

In this new role, Yugen will work closely with the President of Mister International to support the organization’s growth, build key international partnerships, lead global media efforts, and help steer its creative direction. His appointment reflects Mister International’s ongoing transformation into a global presence in modern pageantry and branding.

A Leader in pageantry and media

Known in international pageantry circles, Yugen brings years of experience and a strong record in cross-cultural leadership. As National Director of Miss Universe Pakistan, Bahrain, and Egypt, he has helped reshape how these countries are represented on the global stage, promoting inclusion, empowerment, and meaningful impact.

“It’s a profound honor to serve as Vice President of Mister International,” said Yugen. “As a proud Filipino, I’ve always believed in the power of purpose, perseverance, and storytelling. My journey in pageantry has been fueled by a desire to elevate voices that matter and to champion excellence across borders.”

“Founding Yugen PR taught me the value of strategic, purpose-driven leadership. Through Xpedition Magazine, I’ve witnessed the transformative effect of authentic storytelling. I’m excited to channel these experiences into shaping a new chapter for Mister International, one that celebrates men not only for their presence, but for their principles, aspirations, and global influence.”

Partnering with House of Yugen

As part of this collaboration, House of Yugen has also been named the official and exclusive international PR, advertising, and sales agency for Mister International 2025. This move is seen as a key step in boosting the brand’s international reach and setting it up for long-term growth.

With Yugen leading global partnerships, Mister International is gearing up to explore new opportunities, build strong alliances, and inspire a new wave of modern men who embody integrity, creativity, and purpose.