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The art of forever dressing

Fashion has always been about more than what is on the runway.

The art of forever dressing

Photographs courtesy of rustans

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FILIPINO-AMERICAN fashion designer Josie Natori.

FILIPINO-AMERICAN fashion designer Josie Natori.

Trends may dictate what is new, but personal style determines what stays. For Josie Natori, the most beautiful wardrobe is one that makes a woman feel comfortable, glamorous and unapologetically feminine season after season.

Fashion has always been about more than what is on the runway. It is in the way a silk dress moves with the body, how a perfectly tailored piece brings confidence to an ordinary day and how certain designs become so closely associated with their wearer that they feel almost like a second skin. The real luxury, after all, is finding clothes that do not simply look beautiful but make us feel beautiful, too.

For fashion designer Josie Natori, this is the essence of lasting style.

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“Comfortable, glamorous and very feminine,” Natori told Daily Tribune when asked what makes her designs enduring. “It’s a concept of way of life.”

EXPRESSIVE black and white prints introduce striking contrast within the grounded neutral palette.

EXPRESSIVE black and white prints introduce striking contrast within the grounded neutral palette.

TECHNO crepe kimono coat in pearl.

TECHNO crepe kimono coat in pearl.

DOUBLE knit coat in black, featuring an oversized, softly structured silhouette with wide sleeves and an open front

DOUBLE knit coat in black, featuring an oversized, softly structured silhouette with wide sleeves and an open front

This philosophy comes to life in Natori’s Fall 2026 Ready-to-Wear collection, Glamour Beyond a Season, a celebration of thoughtful dressing and pieces designed to transcend the changing fashion landscape.

Rather than chasing the fleeting appeal of trends, the collection celebrates the art of building a wardrobe that remains relevant, beautiful and meaningful through time. At its heart is a modern harmony of East and West, a signature sensibility that has long defined the Natori aesthetic.

Each piece is envisioned as a personal treasure, balancing fluid silhouettes with thoughtful structure, sensual textures and refined details. The result is clothing that feels just as appropriate for the rhythm of everyday life as it does for occasions that call for a little more glamor.

The collection finds its expression through a considered mix of fabrics. Stretch crepe, silk twill and luxurious satin bring fluidity and softness, while wool pinstripes, cotton taffeta, cotton chino, techno crepe and supple double knits introduce structure and versatility. The interplay of these materials creates a wardrobe that moves effortlessly between polished and relaxed.

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Craftsmanship gives the collection its distinctive character. Embroidery, embellishments, lace appliqué and fringe lend dimension to otherwise familiar wardrobe staples, while rich textures, including faux ostrich plumes, add an unexpected touch of drama. Layering remains an essential part of the styling language, allowing individual pieces to take on different personalities depending on how they are worn.

PURPLE and blue floral silk twill kimono jacket and matching pull-on pants.

PURPLE and blue floral silk twill kimono jacket and matching pull-on pants.

MAGENTA set eaturing a funnel-neck high-low top,  a matching  techno-crepe  kimono coat, and side-zip  ankle pants.

MAGENTA set eaturing a funnel-neck high-low top, a matching techno-crepe kimono coat, and side-zip ankle pants.

A BALANCE of fluid softness and structured fabrics are defined with stretch crepe, silk twill and luxe satin.

A BALANCE of fluid softness and structured fabrics are defined with stretch crepe, silk twill and luxe satin.

TECHNO crepe bomber  jacket.

TECHNO crepe bomber jacket.

New soft accessories further expand the possibilities, offering finishing touches that make the transition from daytime dressing to evening sophistication feel effortless.

Color plays an important role in establishing the collection’s enduring appeal. Pearl, heather grey, deep clove and black form a sophisticated foundation, giving the pieces a versatility that extends beyond a single season. Jewel-toned accents of magenta, blue velvet, turquoise and purple bring a sense of vibrancy, while subtle touches of gold introduce warmth. Expressive black-and-white prints provide another layer of contrast, keeping the grounded palette visually compelling.

There is something particularly appealing about glamour that does not have to wait for a special occasion. In Natori’s vision, even the most casual moments deserve thoughtful dressing. A well-cut silhouette, an unexpected texture or a beautifully crafted detail can transform an everyday outfit without sacrificing comfort.

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